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Also, try to use descriptive words that also receive high frequency of queries.
I usually use the #2 and #3 versions of a search term commonly as anchor text when going for the #1.
This can help also down the line if you build pages specifically on discount widgets and cheap widgets because you may just get an indented (2) listing also.
See the widgets-keyword from <a href="www.company.com">www.company.com</a>
but instead to write:
See the <a href="www.company.com">widgets-keyword</a> from Company Name
I never got around that one, because people almost ALWAYS link in the first way.
1.)I always used a descriptive term that started with A,B,C, or D for those websites that list their links in alphabetical order. Using A B C or D helped ensure that my link would not get buried at the bottom of the page.
2.)I wanted it to be a catchy title so visitors would click on my link.
[edited by: JenniferL at 2:44 pm (utc) on Jan. 26, 2005]
I always used a desriptive term that started with A,B,C, or D for those websites that list their links in alphabetical order.
This is where you have to decide what is more important, where the link is found on the page, or your SE placement.
I would generally vote for SE placement.
In answer to your initial question, I generally try to get my main two keyword phrase in about 80-85% of my links and then vary up the last 15-20% with the top 2-3 three keyword phrases. This way I'm primarily focused on the big term but I also hit some of the smaller money terms and it looks natural.