keyword structure in incomming links

use variations in keywords in anchor text?

[Farout]

When you launch a new site, you want to bild up lots of (relevent and quality) incomming links to that site. But I also heard, that using f.eks only the same specific 2 keywords in all links, might be considered "arranged" (or whatever you might call it) in some way by SE's, and therefore devalueing the effect on SERP's (i guess the amount of links and quality of the pages have an effect)

How would you try to build your incomming link structure with a site with main keywords:

widgets blue big

something like this or?

50% blue widgets
40% big blue widgets
10% Big widgets

any thoughts on that is appreciated

Mike

[Sweet Cognac]

Hi Mike, it's my understanding that you're speaking of "the way other sites link to you?" I have found that when I send a link request, even though I give them the anchor text, they put what they want anyway.

A variety of anchor text is a good idea, for the purpose of, "it looks more natural" to the serps. Apparently it's not a good idea to request a link exchange with the same anchor text all the time. Normally the anchor text is the title of your page.

The problem nowadays is finding those relevent and quality links. That seems to be my problem anyway. There are some sites that invite you to "add a link" then they say, "link to us first," then after you link to them, they never link back to you, saying, (in other words) we are going to take our sweet time in linking to you.

Also watch out for link submissions that are redirects. Such as, when you go to a website that invites you to add a link, make sure you check their directory first and see how they link to other websites. If you put your mouse over a link in their directory, look in the status bar to see what the linking structure is. If it is a redirect, then I wouldn't even bother adding a link. I would only add a link if I could see that persons URL and then I would even click on it to see if that is where it took me.

Another thing to take note of, is whether or not their link directory has any pagerank on the inside pages. Some tricky webmasters block the links so that it looks like they have alot of incoming links and no outgoing links.

So it's pretty hard getting some quality and relevant links nowadays, it takes more time and research. I just went through 2 of my websites link pages to see who exactly reciprecated their links, and only 2 did out of all my links. So that is pretty discouraging to me. No wondered my sites are at the bottom of Google now, all this time I thought I had sites linking to me. So now I'm back to square one.

[eZeB]

Like SW says, vary the text -- include a url link text in the mix.