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I am currently marketing two different types of websites one focused on travel "widgets" and another on construction "widgets", i am manually requested link exchanges with similar sites but not hearing anything, where am i going wrong? My emails are polite and straight to the point. Is there another method?
[edited by: martinibuster at 7:34 am (utc) on Dec. 16, 2004]
[edit reason] Widgetized for your protection. ;) [/edit]
I am currently marketing two different types of websites one focused on travel reservations and another on construction and development services, i am manually requested link exchanges with similar sites but not hearing anything, where am i going wrong?
Probably in two ways: by having commercial websites, and by making link requests in the first place. According to one webmaster in this thread:
link exchange is for "crappy sites". A lot of requests will get deleted without even being looked at, and if your subject line is something like "link exchange" this could be happening to you. Expect only a small return for your efforts because most other link exchange emails are poor, cookie-cutter and spammy.
I purposely misspelled a few company names on my links page such as Landsend instead of Land's End ... just to see if they would actually go and check to see if the link was there. They are then pretty much obligated to write to you to point out the spelling error. I changed errors here and there just so it wouldn't be terribly obvious. If people use factual figures such as 15,000 whatevers in our inventory, then use 11,000. They will be sure to correct you. This opens up communication and you politely ask for the reciprocal link if they haven't already added it.
My emails are polite and straight to the point. Is there another method?
one focused on travel reservations and another on construction and development services...
1: Travel Reservations is a dog eat dog link development assignment. It's up there with mortgages, loans, and casinos. It's tough. Expect a jaded and cynical response to your emails. You might be better off phoning them.
2: Construction... My first guess is that many of the related companies don't have a reciprocal links page, and if they do, they don't put much focus on internet sales. No surprise considering the relatively small search volume, according to the Overture tool.
Maybe I'm mistaken about your niche so go ahead and correct me, but it's not one that seems to be on board, nor apparently needs to be, with an online strategy.
My answer is that it's not that you're doing anything wrong per se, but that your approach needs to be modified because it's not appropriate for your situations.
For the travel niche, you'll have to formulate an aggressive and proactive link development strategy. Did you see the battle sequences in Lord of the Rings? Ok, something like that.
For the construction widgets deal, you have to get realistic about what can be done there and formulate a strategy that is appropriate for it- for instance, an aggressive directory submission campaign.
You have to realistically assess your niche and understand the realities of what other people are doing within that niche.