Forum Moderators: martinibuster
However is there any best format to how this should be implemented - for example would the following links all be 'scored' the same by SEs:
Keyword focus - "blue widegets"
Link text option 1
Anchor text = blue widgets
Link text option 2
Anchor text = Buy blue widgets online at widgetshop
Link text option 3 = We sell widgets online in the following colours: blue, red & green
Which of the above is the best anchor text for the keyword 'blue widgets' or does it not matter.
Is it simply just a case of having the keyword in the anchor text and you are fine or do we need to look at issues such as keyword prominence and ratio also with anchor text? If not then I assume you can promote 2 or even 3 key phrases in one go with your anchor text - good idea yes or no?
...would the following links all be 'scored' the same by SEs:
Google is the only major search engine that places heavy emphasis on link text analysis. You can read about it in the Stanford paper, Anatomy of a Large Scale Hypertextual Search Engine.
Yahoo depends less on link analysis, as does Ask Jeeves (which is generally looking at neighborhoods). MSN is a currently an unknown factor as their search engine is still in development. MSN grew their index and expected it's relevancy to increase as a byproduct but it didn't turn out that way. So they're somewhat back at the drawing board tweaking it out.
Which of the above is the best anchor text for the keyword 'blue widgets' or does it not matter.
You could conceivably use all of them. It's generally recommended to rotate your anchor text, to put some variation in them.
Take a look at this tread:
[webmasterworld.com...]
This should pretty much give you an idea.
The other weirdness in that thread is the concept that you can dilute your relevancy. Anybody who's ever searched for "miserable failure" knows you can be relevant for both "miserable failure" AND the White House at the same time.
As far as anchor text is concerned, it's not an either/or situation. More like an either/and.
