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rogerd...You know, noone has ever asked me about the misspellings! It's gotten to the point where people are adding links so fast and furious that they don't even check the link titles or description for spelling or grammar anymore. It's worked really well for me. You'd be surprised how many people misspell your main keywords! Targetted, not-so-competative keyword traffic :)
This sort of thing seems to happen often. But that, of course, is the good thing about being highly selective with regard to outgoing links. A limited number of outbounds makes it easier to conduct monitoring for the purposing of confirming that sites are still what their link text purport them to be.
Actually, I should probably check my own outbounds more often than I do. Remember what happened to the website of Sen. Orrin Hatch? His senate website had linked to bignaturals when that site was about "mountains". Later on, it was still about mountains...just a different kind.
This tool would have to check the html, robots.txt, be able to detect JS hijinks, and tell if it's being framed. I'd buy it in a heartbeat.
I had one built for just such a purpose. The only thing it doesn't check is whether the page the link is on is inside of a frameset as those pages will still have PR and can be found via visitors.
The only ones I actually link to are if someone has actually had a look at my site properly and their site is similar enough in content to mine to be worth linking to (I'm not looking to make money as it is for a personal site.)
Absolutely right! Good links are often mixed with bad links, so to check them thoroughly at regular interval would be too expensive. IMHO, one of the good approaches is NOT to seek for perfection and NOT to be too obsessive about being cheated.
Anyway I do not intend to mean that you have to work blindly. For me, I check backlinks quarterly using automatic approaches to weed out obvious bad links. Those links that are doubtful might be followed by humam review. Bad links are allowed to stay as long as they are not detected, but to spend tremendous time to check everyone is practically not wise. In the mix of bad guys, I know that there are always good guys in there who give good link leverage.
Having higher percentage of good links over the bad ones is the KEY, and that's enough for this game.
This is where the concept of high quality vs. low quality comes into play. It is much easier to maintain 20, 30 or 40 high quality links than it is for 200, 300 or 400 low quality links. Think long-term instead of short-term. ;)
I agree with this 100%. There are some decent high PR recip links out there, quality will always beat quantity.
These are usually the sites that will not pull any link scams etc as they realise your site may be useful to their visitors.
In fact, I recently linked to a rather crappy-looking but very content-based site with a PR of 1. That site has brought me tons of very targetted traffic through the recip link.
Otherwise, too many tricks and scams with reciprocal linking.
I sent out an email to a site to exchange links that I hand crafted and made it a very personal email. Within 20 minutes the other guy had linked back to me and we were all done - great doing business with you.
1 hour later I received an email in my inbox of another similar site I own, from this same guy who I had linked to earlier. He had addressed it to multiple recipients and also managed to get my other site in his email list.
The punchline was that he had sent me and everyone else an exact copy of the email I had sent to him earlier in the day except he changed the name and site address - and I even realised I had a spelling mistake in the email I originally sent him - of which he hadn't picked up on.
I thought it was hilarious and I'm going to write to him and tell him how much I liked his email :)
I guess my copy must of been good :)
Got one today that was priceless:
I looked at your website - yourwebsite.com - and I
really liked the [[Enter something that you like about the link
I own a site that provides [[Enter topic of your site]] -
mywebsite.com. Since your site provides [[Enter Topic
of link partner's site]], our sites are related to but are not
competitive with each other. So, I would like to propose a link
exchange partnership with your site.
My site gets a lot of traffic every day, so a link from my site
to your site will bring in a decent amount of traffic to your
Anyhow, I did everything pretty much right, wrote out whe whats and whys .. and got back a canned reply.
It really gets frustrating when your emails never get read.
I personally find all of this link development thing annoying. I link only to real sites and don't ask anything in return.
I spend quality time developing real unique contents. There's no way I'm gonna link to someone who just to increase their Google bar rating.
Sorry if I offend anyone here.
I held out till recently and have been amazed by the difference its made.
I do believe it is a short term strategy and one that will backfire at some point. I could be wrong but I sure wouldn't want to take that chance with an established site and one that will be around for the long term. If it is a short term throwaway domain, then go for it. ;)
If you look back at many of the topics surrounding penalties, I think you will see a common denominator amongst most of them. Their link exchange practices.
Only crappy sites request links anyway
I get few link requests, but the vast majority are right on target, written by the business owner, or at the direction of the business owner. They are usually sites that I would have linked to anyhow, if I had found them before they found me.
I don't bother asking for a link back. If they do link back, fine, if not, that's also fine.
I have done a couple, maybe 3, "link exchanges". They're more bother than they are worth.
Call me a fool, but at least, I'm an honest joe. For me, that's good enough.
Thats all very well but if your site is being blasted into position 999 by others using automated link exchange programs how do you compete without joining in. I held out till recently and have been amazed by the difference its made.
I dunno, I have a site that's just plain cleanly optimizied, has good content, and all the LEXs like to send spam to, and right now it's sitting at 37 without me ever getting into a LEX.
Sure, maybe not page one, but in a competitive keyword phrase (26million), on a site that doesn't get updated often, that's not bad at all.
It makes me wonder if LEXs have any value at all.