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I optimize site for several keyphrases but for some reason can't go with KW desity more than 1-2% on any page. I can only improve with linkpop and theming, let's say my KW (hypotetical) are:
and 2-word phrases of above.
I plan to make reciprocal link pages, for every combination, like this:
title="buy boots - mycompanyname"
h1 mycompanyname - buy boots /h1
paragraph explaining why buy boots here
kw/links to my other pages
h2 more about buy boots /h2
40 or so links to hi ranking pages for "buy boots" with their title as link text, and descr. as kw rich text, this way I can have any density for "buy boots" (I'd go for 5%).
footer kw/links to my other pages
But now what link text do I want on their pages, and linked to?
1. "buy purchase boots shoes at mycompanyname" linked to main page ?
2. "buy boots at mycompanyname" linked to corresponding ../buy_boots.html ?
3. "buy boots at mycompanyname" linked to main page ?
Will the (2) work for linkpop and theming of the whole domain?
I don't care if link pages will rank higher than main page for any particular phrase, assuming the domain will get some boost for that phrase too (will it?).
Miss something ?
1, 2, or 3 ?
Thanks - Rytis
Assuming the other site[s] will play ball:
Treat a "placed" incoming link as a mini-html page, optimise it as if it were on your site. Try and get a good keyword rich section before the link, include targeted keywords in the link text itself and then some descriptive text afterwards. Look at the text before the link as if it were a <title> and/or <H> tag and treat the text after as the <body>. Make your section of the page as "free-standing" as you can, i.e. in it's own <TD> cell and/or between <HR> tags etc.
>and linked to?
Variety, look to link to both the index page and also deep link to relevant internal pages.