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$30/month ongoing is a complete rip-off. Don't do it. Look for "link exchange" on Elance and contract it out.
You can also get incoming 1-way links for a few dollars more per link.
Do you sell products? What kind of click to sale ratio would you need (if applicable) in order for the $30 to make sense?
Just some things to consider.
I have to say that from my own point of view it does not sound like its worth it, if there are lots of other links on the page you could just be lost from a referal point of view and it surely isnt going to be great for PR either. The image only deal is another reason to say no, for sure. No anchor text and you also have to wonder how much traffic they are going to be recieving on that page via SE's considering the limited ammount of text.
No, not worth it for the sake of PR4 link only, but it might worth if the site is very popular with a lot of targeted traffic of unique visitors. PageRank doesn't give an accurate or complete picture, so you need to cross check with Alexa. In case Alexa's traffic rank of the site comes up to around 10,000-30,000 or less, then US$ 30 / month link might be worth for investment to drive targeted traffic to your site, provided it is just 1 click from homepage with prominent position.