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Moving to advanced link building strategies

I've got the basics (I think), give me the gold

10:49 am on Sep 29, 2004 (gmt 0)

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I’ve read a lots of posts here and replied to a few… for the sake of those lower on the learning curve I’d like to post my own strategy; and ask that those more advanced on the learning curve (that’s going to be the vast majority of you) I’d like to ask that you reply with any observations of what I may be missing or doing wrong (or confirm strategies which are on the money).

We have 3 sites and 3 blogs all charitable (for the homeless – I’m a Social Worker).

• research the keyword/s phrases people search for (Wordtracker / Overture / Google Adwords)
• design your site to compete on what people search for
• consider semantically related terms and repeat e.g. search for ~keyword -keyword

• use your money phrase in the domain name and other pages as so: /keyword-phrase.html
• target one phrase per page (your money term on the homepage)

• use the anchor text you want to rank on
• use title, h1 etc, prominence, proximity, frequency… of keyword phrase

• list in dmoz, yahoo, msn small business directory
• list in high pr directories (choose the category with fewer links on the page)
• list in free directories
• ultimately choose the category with your money (or semantically related) term in the title

• Search for all sites in serps, allinanchor, allintitle, allinurl.
• Target links from these sites as #1 priority
• Prioritize them based on relationship between number of links on the page and PR of the page (consider also their standing in the serps)
• See: Topic Sensitive Pagerank, Local Rank.

• Treat non-related exchanges as a chance to boost the PR of your links page (adding value to link partners but not much else) do them based on the return you are going to get in pure PR v. links on the page (see compar.com ’s article on ‘Google Pagerank and how to get it’)
• Use your key phrase in the title of your links page to add value to exchanges (not just ‘Links to other sites’)
• Don’t name your links pages links.htm to appease those who worry this incurs a penalty.
• Be personal, professional, and specific in emails inviting exchanges
• Don’t automate exchanges, do them manually

Multiple sites
• If you have more than one site, or sub-domains, or a blog, host the on separate c-class ip blocks and preferably with different hosts.
• Don’t interlink all, within one site link to a site about ‘topic’ link from this page to your other destination site / page/s.

• When doing press releases refer to the site
• Where possible write articles to submit to other sites which produce a page with your keyword phrase in the title and a reference to your site.

• Keep all pages limited to 100 links
• Don’t use more than 3 commas in the description tag
• Don’t use more than 4 mentions of a word in keywords tag
• Keep keyword frequency below 7% max – look to the average for your competition in serps
• Don’t use duplicate content

OK, so there are plenty of other ‘how to’s’ but I think that covers most of my priorities. I guess my main strategy is to act as if local rank and topic sensitive PageRank are in effect.

The outcome of the above strategy has been successful for us to date in most regards, but for the really highly competitive terms though we are still plugging away.

Webmaster World seems to be ‘the’ place to seek such advice… what am I missing, doing wrong, or need to do more of?

Thanks in advance.

4:59 pm on Sept 29, 2004 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Purchase websites. Slap links to your network.
5:19 pm on Sept 29, 2004 (gmt 0)

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Consider buying links from other popular sites. I think one of the sponsors of the upcoming search conference is text-link-ads.com. Additionally, consider posting to a few quality, highly related blogs.

You seem to have it down pretty well. Maybe you could write a new book for O'reilly. "Everything You Need to Know About SEO in 1000 Words or Less" ;)

[edited by: martinibuster at 5:36 pm (utc) on Sep. 29, 2004]
[edit reason] de-linked url [/edit]

4:23 am on Sept 30, 2004 (gmt 0)

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One of my beefs with text link sellers is there is no way to assess their inventory accurately, as they only mention the number of outbound links on the page/s, not the total number of links.

Is my 1 link going to be 1 of 30 total links (internal or external) or 1 of 130? They never tell you. Until I know how many total links on the page I can't calculate what my share of the PR will be.

- Thats pretty funny me writing an article on seo, [he says as he neals and hails the seo gods].

12:14 pm on Sept 30, 2004 (gmt 0)

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Add tracking to the list. Measure the performance of your sites en CTA's and spot trends after tweaking.

It's a trial-and-error game...

Best of luck! Looking at your job/task i hope all here will help to make it a success. Helping someone (homeless) that cannot take care for himself is a good thing not seeing often nowadays...

Hope you will succeed!

11:10 am on Oct 2, 2004 (gmt 0)

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pardo, thanks.

Very good point.


[edited by: martinibuster at 4:14 pm (utc) on Oct. 2, 2004]
[edit reason] Please, no seo "resources" sites. Thx. [/edit]