Getting links too quickly?

[webgator]

Is it possible to obtain new links too quickly?

We have several link companies working to build links to our sites and one of them is complaining that we had another company working on the same site and claims that if you get new links to your site too quickly that Google will penalize the site. I have never heard of such a thing and wanted to know if it had any validity.

Thanks

[trillianjedi]

[webmasterworld.com...]

[outrun]

Maybe they are talking about the sandbox, you could look at it as a penalty but I think its better to be in a sandbox then adding links slowly over time.

regards,
Mark

[martinibuster]

I haven't noticed an adverse effect from adding links too fast. Are we talking in the hundreds, or the tens of thousands from a single site?

[neuron]

Hypothetically speaking, say Microsoft came out with something called Service Pack 2 (SP2-XP) for its XP operating system, and there was a major flaw in the release, and they had to create a new page just to address it, where the patch could be obtained to patch the patch, and tens of thousands of links sprang up over-night. Regardless of whether Microsoft should be penalized (spanked) or not, I doubt they'd suffer any "over-SEO" penalty. Important pages/sites get lots of links quickly.

There is a much more common penalty for not getting links fast enough or at all, it's called the no-rank penalty. Links get you rank, no links get you no-rank.

[ukgimp]

>>Hypothetically speaking, say Microsoft came out with >>something called Service Pack

No need for hypotheticals here, large companies can do what the hell they like when it come to links. I would say fortune 500 companies. Imagine if M$ was not in the serps, that would look funny.

IMHO the same rules do not apply to us lesser mortals

[ncw164x]

Are all these link companies working on a fixed price or per link because a possible reason that this one company is moaning is due to the fact the other link companies you have employed are treading on its toes so to speak which will effect the possible earnings

ncw164x

[nalin]

IMHO the same rules do not apply to us lesser mortals

Us lesser mortals do not own a microsoft.com (save the minor they sent a cease and desist to - Mike Rowe).

That said it is infinatly improbable that google enters into a database fortune 500 companies and puts them into an "exclude from bad filters list".

Rather - likly there are commonalities between the linking patterns of genuinely popular pages that spring up, and similarly patterns between those pages that wish to be popular but (comparitivly) offer very little. In the case of SP2 (and to some extent in general) I would dare to say that "branding" and the ability to define a products ("SP2") that does not necessarily exist is one such difference.

That said even if SP2 were one of the most competitive keywords out there - there comes a point at which, if you are in the shoes of an SE, you have to assign legitimacy as the cause behind a plethora of new inbound links. If I were the sandman I would sandbox only some percentage of said links or sandbox only some percentage of each individual link (but perhaps do so only beyond some predetermined or competitiveness based threshold).

Google develops algorithms - and has been known to specifically avoid manual intervention where at all possible. There exceptions to this rule, generally implemented as bans or adwords (googles "Offensive Search Results" page comes to mind) but by and large they seem to tend towards patterns and the analysis thereof.

Therefore if I were looking at massive type link building through a number of sources I would attempt to construct these links in the most "natural" manner possible - a good chunk from quality related sites, as well as a good chunk from the downright unrelated. Extreme variation in anchors including a large branding percentage even if these are worthless from an seo standpoint (anchors sitename and www.sitename.tld), a sprinkling of just plain worthless (anchors like "here" surrounded by appropriate text), your targeted keywords and derivations thereof, etc. Also would be most appropriate to link to deeper level pages in a significant manner. Quite a bit of the above may be worthless - hours paid for with no good recieved - but it also might establish a pattern of legitimacy, a pattern that is and will forever be lacking if using one or a handful of anchors linked to the same page.