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I'm aware that if a site has almost all of its anchor text being very identical, google may trigger a penalty since it looks unnatural.
When you request a link to your site with anchor text, what % do you request with the exact phrase you want?
50% the exact keyword phrase you are targeting
25% Yoursite.com - keyword phrase
25% Keyword phrase by yoursite.com blah blah
Do you take into account that a lot of sites probably disregard your anchor text request and just link to your site URL / site name?
Any insight would be helpful.
I have doubts on a filter here. I've been following one in my industry, although it's mainly a consumer resources site,yet the anchor text is the same four word phrase over and over again. The site ranks a steady #4 in google and rarely moves. Steady at #3 in Yahoo and MSN--been there for a few years.
I tend to regularly use on of the 8 bigger phrases and mix an match derivations (or ocassionally lack thereof) and sometimes add pricing details - This creates for a huge amount of variation while roughly targeting each of our two word phrases and (largly incedentally) landing important three word ones.
It works for us in the sense that we are placed relativly well across the board which is very unique in our market.
Very nice post, Nalin. I practice quite similar to yours and the results are more or less fantastic.
And, a further comment about the possible exact anchor text penalty...
Such a penalty was widely reported, but what was not reported was the nature of the sites and the source of their inbound links.
Imagine that you send out link requests and get inbounds on, say, ten of them. What's the likelihood that the anchor text on these ten links is going to be identical? Not very high, I would guess.
So, sites that had hundreds of identical inbounds might have had a measure of control over the anchor text that those of us who hunt for links might not have had. Such control suggests that other relationships among the sites might also have been noticeable... like linking patterns and server IPs, eg... and those relationships might have hurt rankings more than similarities in anchor text. But maybe anchor text is what was reported at the time. Only guessing, but this has got to be true in a large number of the cases....