Forum Moderators: martinibuster
My grandpa always used to say "if you wanted something done right do it yourself"
Smart fellow, that grandpa of yours.
I wonder if buying one way links is a good strategy for increasing PR? Can anyone share the experience or thoughts?
Why do you want to increase your PR? It appears to mean less and less with each passing day, and if you're looking at that little green bar and hinging your future on it, well, phooey. I've got one site with a very low PR and it ranks 4th in a fairly competitive term. Another site with a better PR ranks poorly with some terms. PR has nothing to do with it, IMO. Build good content and develop good backlinks.
You can buy good links with some success, or so I've read in this forum. Why? To increase your PR? Phooey. Use your links to build your community, strengthen your position and drive traffic to your site. Instant results, as in buying links for PR, is probably not a good long term strategy (or at least one that I won't consider). Build good links with solid sites and your long terms prospects will probably pan out much better. And... should I run across your site and be sufficiently impressed, you'll get a one-way link without hesitation.
Grandpa>>>>Why do you want to increase your PR? It appears to mean less and less with each passing day, and if you're looking at that little green bar and hinging your future on it, well, phooey.
You may be right, however PR is one of the basic elements of google ranking system - i don't think its importance changed that much as search results must be prioritized somehow.
How do I get over my competitors on a good search term if their rank is higher than mine and google puts them on top. We equally hone up our pages for the same keywords, so what else but PR then?
As to quality content - what do you think quality content means for an online store? What is it?
I don't have too much theory about the products on my site - only needful information, facts, prices. Do you think I should add in some lyrics?
You may be right, however PR is one of the basic elements of google ranking system - i don't think its importance changed that much as search results must be prioritized somehow.
Well, they are certainly prioritized some how, but PR is definitely playing less and less of a role as time goes on. As grandpa stated, it is quite common now to see low PR sites beating higher PR sites...why?
Well, often it's because of targeted link text from inbound links. The inbound links need not be from high PR sites, low PR sites can be just as beneficial in terms of link text and they are MUCH harder for your competition to track down as Google doesn't tend to display them.
How do I get over my competitors on a good search term if their rank is higher than mine and google puts them on top. We equally hone up our pages for the same keywords, so what else but PR then?
I know its been a while since the question was posed, nevertheless -
I've been after a competitor for the last year who has held the number one spot for a dozen different keywords. Today, that competitor has been *demoted*, holding onto a single number one listing for a particular phrase, and I'm at 2 for that phrase.
It's all about the on-page elements, IMO, and not PR. I've tweaked my page titles until I got it right. I've added, edited and re-edited content to the point I could call myself an authority :) I've validated pages, redesigned page appearance (and the layout on the index). I've added links.
Only the last item would affect my PR, and in the last year it's been a rock solid 4, won't budge up or down. All that tells me is that I need more quality, on-topic links. But my PR had remained constant, as has my competitors. One of us moved up in the SERPS, the other moved down. BTW- the competitor has a higher PR on nearly every page of their main site than I do.
Want to get listed ahead of your competition? Be prepared to do the work on the page that will get that page to list higher. Be prepared to be patient. It won't happen in a day, a week and maybe even a month (usually - there are exceptions). Be prepared to do the follow-up work - don't let your pages go stale - even if you only update the page date.
Good PR helps, I don't completely discount PR. But there are more proactive things a person can do to beat out the competition besides boosting PR.
A final comparison. The competitor has been busy building a network of sites, no doubt cross-linking to help improve PR. But I haven't seen a single change to any pages on existing sites. I've been busy working on content, usability, and page stickiness - designing pages for human visitors with an eye on SEO techniques. Google wants to put the best page at the top; built it, and that will happen.