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a: must be a stock http link (no cgi's and not under cgi-bin).
b: must be from a page on your site that is indexable (no cgi-bin again, and no dynamic extensions like .cgi)
c: gotta see a few hits from it to their server before it will matter. The more the merrier.
d: you must send them the referral.
How do I know these things? I've been feeding google and go/infoseek referrers for over a year...it works. I've been scripting it, but wouldn't advise it unless you know the ins/outs of what you are doing.