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Forum Moderators: martinibuster
Lets say you had a competitor who was slowly moving up on your keyphrase. If you were to go out and buy one of those newspaper links with thousands of pages and put his link up could you theoretically push him into the sandbox? Of course you would have to buy it for a short enough time for it not work for him and the dollars you get from sales would have offset the cost.
While heading the profit of my counsel, avail yourself also of any helpful circumstances over and beyond the ordinary rules. - Sun Tzu, The Art of War
In another thread someone posted that their site had suffered because of a ROS paid link listing, but later on acknowledged that the other websites that had paid for a link had not received a penalty- which pretty much refutes that particular circumstance.
Apart from a hand tweak in response to a notorious network (searchking comes to mind), I doubt there are any penalties involved with using paid links, beyond the usual tweak that prevents PR from passing.
[edited by: martinibuster at 9:42 pm (utc) on July 16, 2004]
G would never alow a situation where you could get somebody banned.
Never say never. There's a lot more gray between black and white than is apparent to the eye. Remember, there was a bug reported just a few months ago where someone could have a competitor's website deleted from Google's index. Never say never.
It may not be Google's intent, but things happen.