Forum Moderators: martinibuster

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When will we see the link crash after the link bubble?

         

the_nerd

1:03 pm on Jun 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Did anybody care to guess the number of useless links out there? Must be billions of links with the sole purpose of increasing PR. Millions of dollars a spent to get those links - either buying them directly or paying for employees or link builders, you name it.

I'm waiting for my cleaner to propose a link swap with her universal cleaner's directory.

We depend on those links because search engines use them to decide who'll get the biggest pieces of the traffic-cake.

I caught myself dreaming up a couple of questions:

what if all links were devalued tomorrow morning?
what would I do to get traffic instead?
what would/could a next generation SE use instead of link popularity?
what would happen if the top three SEs were to shut down tomorrow morning? Would they be replaced by second-tier SEs or something completely new?

martinibuster

2:46 pm on Jun 28, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



>>>what if all links were devalued tomorrow morning?

Happens on a frequent basis. Not ALL links, but a great many. Part of this is link rot. The other part can be any number of things that I'm not going to point to.

It has occurred in the past that many WebmasterWorld members have simultaneously felt a drop in link pop. The opposite happened at the beginning of this year.

>>>what would I do to get traffic instead?
Rely on your backlinks. If you have relevant partners then your partners will send you traffic. Beyond that there are other strategies to increase word of mouth including tell-a-friend, syndicating articles, press releases, etc.

>>>what would/could a next generation SE use instead of link popularity?

Link popularity probably isn't going away. It will likely persist in one flavor or another.

the_nerd

8:39 am on Jun 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



thanks martinibuster,

but what happens with links right now reminds me of dutch tulips, dot-com stock and the like.

They are worth something, but not because of their intrinsic value. The value comes from many people wanting them.

Just like you I believe link pop is here to stay. But that's probably what people thought about meta tags not too long ago.

Governments could hold an auction for pagerank. Everybody can bid for a 10, a 9, an 8 ,..... According to the size of the population there's e.g. 5 tens, 50 9 s, 500 8s, ... . .edu get them for free.

You want more PR? You pay more. Just imagine the german finance minister finds out he can rake in 20 million a year for a "PR10 - licence", 2 Million for a 9. 20% go to Google. They lose nothing, get extra cash, can sell more adwords.

"Unfair!" Yes, but so what.

"Yeahbut, the competition will blow Google away for doing this." Hmmm. Maybe the governments will declare Search engines not using government-regulated pagerank as illegal. Outrage?

Just one scenario that could make away with unneccessary links (those that are only here for pagerank).

vexcominc

9:10 pm on Jun 30, 2004 (gmt 0)

10+ Year Member



This is what makes SEO so much fun, and keeps SEO companies in business (well legit ones anyway) - SE's keep changing the game so then you gotta catch up and make sure its right, I think anyone following organic search optimization and methods will be fine regardlesss of what new changes come out.

It took me about 3 weeks to recover from Florida, in the end im not sure if it was tweaking or the algorithm was self correcting...

It's intersting dealing with challenges like this, because theres like this big wall you cant see over, you throw some stuff over it and get some back and try to figure out how the heck the person (program?) on the otherside decided what to throw you.. hopefully if your good its usually a bone ;)

Vegas21

11:28 pm on Jun 30, 2004 (gmt 0)

10+ Year Member



I agree that link popularity will be around for awhile but I'm interested in seeing MSN's search product. Gates seems to be downplaying the value of search engines that rely on link popularity as a main driver of rankings. I'm anticipating that there could be a drastically new linking strategy required for MSN search as compared to Yahoo and Google.

the_nerd

2:36 pm on Jul 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



vexcominc,

It's intersting dealing with challenges like this, because theres like this big wall you cant see over, you throw some stuff over it and get some back and try to figure out how the heck the person (program?) on the otherside decided what to throw you.. hopefully if your good its usually a bone ;)

I didn't want to argue or complain. And I like your wall-analogy a lot.

I was just trying to draw some controversy so we can cook up some fresh ideas as to what the future will look like.

And I think there's not so many options, because the SEs have to model something like a perfect site - they are not free in their decisions or they'll dig up garbage.

So, if you sit back for a while and try to find out what a perfect site looks like (or what MS & Co might think it looks like) and how it is connected to the outside world - and then compare this to what comes up in the SERPS now, we might find THE idea.

The other questions is: would anybody want to share it instead of selling it to Google ;)