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A web host recently got into hot water when their contractor added invisible links within the websites that the host was hosting. Ultimately it's the victim of shoddy work that pays a hard price, so it's important to keep an eye on what people are doing.
Are the victims to blame for a lack of oversight?
Are the search engines to blame for making this whole business of ranking less than clear to business owners?
Are there too many people behind the wheel, and not enough who can drive?