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Quick, dumb question... Do engines give any weight to outgoing links on a page? I know that incoming links are most important, and that the ideal is to have reciprocal links. But would it help my site to have outgoing links to relevant, authoritative, highly ranked (in engines and directories) and well regarded sites? I'm considering adding a "resource" page to my site but was wondering how much value to place on outgoing links.
So, what I gathered is that both incoming and outgoing links are given weight. Incoming links are very important insofar as it establishes populairty, ie. other people think your site is informative and relevant so they link to it. So once you get listed in many engines and directories, and have a few other relevant incoming links to other sites of the same theme, you're pretty well off when it comes to incoming links. As to outgoing links, it is helpful to have links to "authority hubs"...for ex., if my site was of a car dealership, a good outgoing link would be to Honda's homepage. Even though Honda is certainly not going to link back to me, engines such as google and inktomi give this outgoing link weight because it is a link to an authority hub. Finally, reciprocal links are most important and given the most weight when they are to relevant sites.
Sorry, I know this is pretty basic stuff...
One final question...I haven't been able to find an answer to this...If site A's index page has a link to site B (directory with relevant links)...this link is reciprocal...and, site C is also reciprocally linked to site B...does this mean that site A and C are considered to be linked to each other as well? (they are NOT linked to each other directly)...
2M, I have read (can't remember which paper) that that may be the case or the site not directly linked is consider in weighing the term vectors. Since I can't remember the paper, I can't tell what engine might be doing that. The immediate guess would be Alta or Inktomi though.
If so, is it enough to have only one link to this directory page in the index page of the sites that are listed in the directory? Or is it better to try to hide many links in the index page with 1 X 1 pixel gifs?