banner link worth anything

is a banner link as good as a text link for the SE

[stinky]

if other sites place my banner link on there site, is this as good as a text link in terms of increasing link pop for SE's? or does it do nothing in terms of SE?

[jcoronella]

It depends. If the banner is from some sort of ad network then it is unlikely to pass PR. If it is a home-grown system that doesn't have an exclusion in the robots.txt then it can pass PR. PR can pass just fine through a redirect as long as there is nothing stopping the bot.

See if they can add an alt tag to the image. If so, give them a phrase with your keywords.

There are a few networks of sites (not ad networks) out there that pass PR through their ad system. Expensive PR though.

note: PR is nothing without some relative quality links in the mix.

[stinky]

Thanks for the reply. The banner links are strait html links to my site ex:(http://www.mysite.com), but they do not have any alt tags. Does not having an alt tag make a huge difference with banner links?

[robotsdobetter]

Having ALT text will help. It's somewhat like the keywords you use in your links.

[rogerd]

Alt text isn't as effective as anchor text, but it's worth doing not only from an SE standpoint but from an accessibility standpoint.