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latest Thoughs on Link Development?

After all the florida updates etc what is current ;state of art' re linking

     
12:20 pm on Apr 19, 2004 (gmt 0)

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Does anyone know what 'The State Of The Art' regarding link development is?

Is it still considered good pratcice to seek recipricol links as I was thinking Google frowned upon them?

Are outward bound links the things to have (to avoid pr traps)

Is the real key to just do what would benefit the user and forget everything else?

Thanks in advance as I have never really been sure about this one

1:43 pm on Apr 19, 2004 (gmt 0)

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"Is the real key to just do what would benefit the user and forget everything else?"

This honestly seems to work for me - in MOST areas. Areas with severe competition or heavy spam require special attention ;). In addition, inbound links that aren't recipricated are always a desirable option - even when taking "ranking well" out of the equation.

3:47 pm on Apr 19, 2004 (gmt 0)

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since outside links can not harm you I am taking a dual way on my site, I do recipocal (with good sites) and seek non-recipocal link as well anywhere I can
/BP
11:24 pm on Apr 19, 2004 (gmt 0)

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since outside links can not harm you I am taking a dual way on my site, I do recipocal (with good sites) and seek non-recipocal link as well anywhere I can

Yes they can harm you, you are giving out some portion of your page's PR when you link to another page. This is explained throughtly in the "Page Rank Explained" article. There are ways to avoid linking to other sites and still make it look like you're actually linking using javascript...Call it unethical if you want. Also, could you please explain what the PR trap is?

6:09 am on Apr 21, 2004 (gmt 0)

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"Yes they can harm you, you are giving out some portion of your page's PR when you link to another page"

I think broadprospect was referring to links from other sites to his that were not recipricated by him from his own site.

6:36 am on Apr 21, 2004 (gmt 0)

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So if you add too many links FROM your site can you end up REDUCING your own page rank? We tend to link to most of the main pages in our own site from the index page as a kind of site map. It helps the pages underneath the index but will it jeopordise the PR of the index? I thought you can never decrease a PR just dilute its effectiveness but I'm not so sure now. Thanks
6:49 am on Apr 21, 2004 (gmt 0)

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My strategy is to go for a good number topic related reciprocal links. If possible, then use the linking from content pages rather dumping your links to a links.html.

You can create a place for non-topic but high PR reciprocal links with adding some meaningful content.

" Is the real key to just do what would benefit the user and forget everything else? "
I think this works as you do create the sites for human visitors. But there should be a method in the madness : keeping SEs in the mind.

8:47 pm on Apr 27, 2004 (gmt 0)

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>Are outward bound links the things to have (to avoid pr traps)

As photonstudios mentioned, what is a “PR Trap” mean?

9:16 pm on Apr 27, 2004 (gmt 0)

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A reminder, PR discussions belong in the Google News forum. Many of the questions posed her have been discussed repeatedly and in depth in Google already. So back to the topic... ;)

Is the real key to just do what would benefit the user and forget everything else?
I believe it is, for NOW.

For the past three years or longer, acquiring incoming links, any way you could, the more the better, link spamming, was the key to high Google rankings. Since Google was the dominent SE during that period...

I'm convinced that, since the Florida update last fall, Google has devalued incoming links in their algo. It seems to be a "work in progress."

Google is getting some "bad press," Yahoo has deployed a new SE, and MSN is rumored to be getting into search, the game has changed. IMHO, until it becomes clear what "tricks" get top rankings on which SEs, you can't go wrong building for your users.

9:37 pm on Apr 27, 2004 (gmt 0)

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I agree with DaveAtIFG. You can't go wrong sticking with the basics.

Play nice: Share your toys with the other kids

There are ways to avoid linking to other sites...

Yes, but you shouldn't let conservation of PageRank dictate your outbound link strategy. You may be losing five links for every one you acquire simply because many people may not want to play with you.

Outbound links for 100% selfish motives
I have plenty of outbounds to authoritative websites on virtually every page of my website. I hunt out websites with high quality content to link to. My visitors appreciate it, and sometimes I get a link back from a site that may otherwise have not considered a link exchange.

My top 5 positions are growing for more and more phrases, along with the traffic.

PR, and probably WebRank, are just one part of a larger process going on to determine what your website is relevant for.

 

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