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Question for Power Link Swappers

7:03 pm on Feb 29, 2004 (gmt 0)

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Hey all you bad arse link swappers,

Im gearing up to do a link swap campaign for Google placement purposes.

Whats the BEST way you've found approach other websites with a link swap proposition?

Do you bother with link farms?

Is there any type of sites you completely avoid swapping with?

What do you think-

7:49 pm on Feb 29, 2004 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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The best way is to offer value to the link partner so that it's worth their time to set up a link.


Have something in common with your potential link partner.

Think of them less as targets, and more as partner.

You may want to read the Library, the link to it is located above near the links to the Forum Charter, etc. Great information.

9:48 pm on Mar 8, 2004 (gmt 0)

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Keep it relevant. Don't swap links with websites not related to your own. Only swap links with websites that your own site visitors will find of value. If the other website doesn't want to swap links, and their website is quality, add their link to your website anyway. Reciprocation is part of the game, but creating a valuable directory of quality resources for your users will make the users happy, and good SE ranking will come as a result.
11:13 pm on Mar 8, 2004 (gmt 0)

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All of the above....plus a couple of other considerations to bear in mind.

If you start a links exchange program with the Google toolbar showing zero, a lot of recipricants (did I just create a new word!) will shy away from it.

There are a lot of directories out there offering a facility to add a link... but don't. I suspect quite a few are no longer active. Same applies with lots of individual sites who offer link exchange.... but don't.

I have recently spent time on an exchange program (excluding all pay for inclusion) which embraced all the comments made above and I got a response rate of around 20 -25% from cold canvassing.

.... oh, I see you were talking to power link swappers. Ignore everything I have just said. :)