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Topic was developed by the U to study link context and web page reputation. It shows just how easy it is for the search engines to determine what your website is about from a few simple criteria.
What it does:
a) does a search on altavista for "links:yourdomain".
b) it looks at up 500 returned results.
c) it does NOT download those pages. It only connects to altavista.
d) it takes the search results and indexes the results.
e) it throws out the stop words found in the results.
f) by indexing the results it can come up with the top 10'ish primary keywords found in page titles and descriptions leading back to your site.
f) it will also download the page at the url you entered, and index
it only for display comparisons.
From that info, it will display a short word list. For example, lets look at what Topic returns for Search Engine World.com:
Query : searchengineworld.com
Loading pages from Alta Vista 5604 terms extracted from 347 incoming links examined ( out of 604 links available) 46 links were found duplicates and were removed
The page is known for:
( 6.20857e-05 ) Download
( 5.15886e-05 ) Search engines
( 6.83832e-06 ) mp3
( 1.92028e-06 ) guide
( 1.73235e-06 ) Discount
( 1.58995e-06 ) Promotion
( 1.53808e-06 ) Jewelry
( 1.28865e-06 ) vacation
( 1.24408e-06 ) Free
( 8.83957e-07 ) traffic
( 7.30114e-07 ) Tips
( 6.79685e-07 ) Friends
( 5.63267e-07 ) domain
( 3.81656e-07 ) Website
( 3.64114e-07 ) Tools
( 3.47925e-07 ) designer
( 3.47352e-07 ) experience
( 3.34078e-07 ) Categories
( 3.32846e-07 ) Rental
The page content:
( 9.17414e-06 ) engines
( 9.88704e-07 ) Search Engine
( 6.28938e-07 ) traffic
( 3.20817e-07 ) Tips
( 1.9782e-07 ) Tools
The returned scientific numbers show you how each word relates to each other and should be used only as a gauge.
Notice some of the stray words that don't appear to be ontopic with search engine world? Jewelry, Mp3, vacation, rental?! That is what Buddy Links was doing to us.
Other sites of ours not in Buddy Links show a set of words right on topic (theme).
That is how easy it is for a search engine to perform a context links check on a shoe string budget. Easy peasy. It is one of the primary reasons I concluded Buddy Links.
As I said in the email, I've been working on a similar tool that should be online later in the week.
The next question lies in those scientific numbers, how well does this method understand which words are in the same theme to the user's search string. That is that "jewelry" and "bracelet", while not an exact word match to each other are in fact part of the same theme.
If everyone throws my link on a page they name, "links", however well we are matched themeatically to the actual site overall, unless that page can, in its other page title words and description, overcome the presence of the word "links", then that link could hurt me more than help me and I should just keep looking. That sounds quite severe but if I'm starting to get the fallout of your discovery, I think that's the plan.
Alta picked it up immediatly. No questions asked. The problem with Alta, is it picked up the wrong one. To this day, search engine world pulls from exotic car engine keywords.
If you have a similar tool, (and you will have soon), we are trying the same with Inktomi - which is leading to breath taking results.
Edited by: thewebguy
"That "themes" is actually much more narrow in this context than in regular usage of the word. It's down to almost exact word matching of the linking page title and description."
It is important to remember that this tool is only an example of what can be done with limited information. The engines have access to more than just the title of sites that link to you. They know the linked text itself and the words near the link. With this additional information their relationships can be much more complex. Or maybe simpler.
If I wanted to be focused and target themes, would the search engines indexing my site give me credit if I created sites like:
Do the search engines think these are totally unqiue websites in and of themselves, or do they realize they are all a part of search.com? Do you think it is beneficial, in the first place, to create these type off subdomains off of your main website? What are the advantages/disadvantages?
I look forward to your reply.