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Outbound Linking Strategy

Potential Impact?



10:17 am on Jan 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Assume 50 page website (PR6) with each page targeting one specific KW such as "red widget", "blue widget", "pink widget" etc.

If on each of the 50 pages I link OUT to 5 high PR dmoz-listed sites which appear in the top SERPs for the KW I'm targeting on the page, what is the likely impact?

Do my outbound links need to be within the paragraph text of my pages or could they be in a list at the bottom?

Whats the likely impact of using 3 or 10 as opposed to 5 outbound links?

Assuming 5 outbounds on each page, thats 250 links out from my site overall - how might this look Local/TopicRank-wise?

All opinions & thoughts welcome before we start ;)


4:08 am on Jan 15, 2004 (gmt 0)

10+ Year Member



6:54 pm on Jan 17, 2004 (gmt 0)

10+ Year Member

I'm not sure of the impact. But one thing Brett suggests is to link to an authority page from each page of your site for that keyword. It is part of his formula for getting top rankings. I would be interested to know the answer to this question as well...anybody else?


7:29 pm on Jan 17, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

One piece of advice would be to have relevant anchor text in your outbounds. Another would be to check them often, so that you do not get broken links. I wrote a small piece about link maintenance in this thread: Hyperlink Maintenance (July 12, 2003) [webmasterworld.com] (post #7)

Relevant previous discussions:
1) Outbound Links Authority Site Linking (July 4, 2003) [webmasterworld.com]
2) Outgoing Link Strategy (July 2, 2003) [webmasterworld.com]


2:33 pm on Jan 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks for those links Claus
Will have a go & see what happens :)

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