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Are there any links Google PENALIZES for?

     
2:32 am on Jan 1, 2004 (gmt 0)

10+ Year Member



I'm interested in figuring out if any link is a good link. Good being defined as NO PENALTY from Google. I understand that Google doesn't like some kinds of links and won't give your page or site any PR boost from that link, but that is different than incurring a penalty. So, what kind of links can actually get your site banned or negatively impacted by Google?
3:23 am on Jan 1, 2004 (gmt 0)

10+ Year Member



ALL links to your site are a good link. Links to your site can not get you a penalty or a ban. If they did, I would be submitting my competitors to sites that would get them a penalty.

HOWEVER, apparently if you reciprocate a link back to a 'link farm' or a 'free for all links' page that is penalized, you can get a penalty.

3:41 am on Jan 1, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Several years ago, GoogleGuy cautioned webmasters about linking to "bad neighborhoods." Google's page quality guidelines are at [google.com...] and they include:
Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.

In subsequent discussions here GoogleGuy restated this as:
Don't link to spam.

<aside>FYI, your question is specific to Google and it belongs in the Google News forum. From the charter [webmasterworld.com] for this forum:

Questions about links as used by specific search engines for ranking purposes should be put in that search engine's forum.
</aside>
 

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