Forum Moderators: martinibuster
Some people use outbound links on pages to improve ranking (not everyone agrees it does improve ranking...). Anyway - if you agree outbound links could boost your ranking how do you choose the sites that you link to?
Should they be high PR sites within your theme or sites that have good ranking on the same keyword you want your page to rank on (could this actually boost your ranking?).
No.
If it did, as soon as everyone did it, the "advantage" would even out and everyone would be back on the same playing field anyway.
Plus it could be abused and distort SERPs in other ways too. The effect of inbound links to popular sites from many SEO'd sites wanting to abuse this technique would further improve the "good" sites ranking.
Possibly creating an "elite" few sites in each keyword that the average Joe would have no chance of competing with.
I think the only way you can hope to gain traffic by linking to other sites, is if you gain a decent position for their name, and even then why would a surfer search for them and visit you?
Scott