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How to choose outbound links?

         

nfinland

11:24 am on Oct 17, 2003 (gmt 0)

10+ Year Member



Hi,

Some people use outbound links on pages to improve ranking (not everyone agrees it does improve ranking...). Anyway - if you agree outbound links could boost your ranking how do you choose the sites that you link to?

Should they be high PR sites within your theme or sites that have good ranking on the same keyword you want your page to rank on (could this actually boost your ranking?).

Nick_W

11:27 am on Oct 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How about sites that help your users and compliment your coentent? - You'll probably find that regardless of other considerations, they'll add value to your site and help you rank in the long run... ;)

Nick

rogerd

1:09 pm on Oct 17, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Nick is on the money... think of the users first. Having said that, I'd stick to theme-relevant, popular sites. That should work for everyone.

nfinland

3:45 pm on Oct 17, 2003 (gmt 0)

10+ Year Member



Okey...

But technically or related to SEs ranking - could linking to other sites that rank good on a spesific keyword help your site (page) to rank better on that same keyword?

Marketing Guy

4:17 pm on Oct 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>But technically or related to SEs ranking - could linking to other sites that rank good on a spesific keyword help your site (page) to rank better on that same keyword?

No.

If it did, as soon as everyone did it, the "advantage" would even out and everyone would be back on the same playing field anyway.

Plus it could be abused and distort SERPs in other ways too. The effect of inbound links to popular sites from many SEO'd sites wanting to abuse this technique would further improve the "good" sites ranking.

Possibly creating an "elite" few sites in each keyword that the average Joe would have no chance of competing with.

I think the only way you can hope to gain traffic by linking to other sites, is if you gain a decent position for their name, and even then why would a surfer search for them and visit you?

Scott

Spogum

10:02 am on Oct 25, 2003 (gmt 0)

10+ Year Member



This topic touches on what I've heard is the "authority"-"hub" model -- on which I'm unclear. Can someone talk a bit about what, if any, ARE the advantages of a limited outbound link campaign?

caine

10:05 am on Oct 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For me its got to be within the same industry - no one is going to accidently turn up on any of my site's and want to buy flowers, or anything that has big question mark to why its there in the first place.

nfinland

4:56 pm on Oct 25, 2003 (gmt 0)

10+ Year Member



What I meant was also the ""authority"-"hub" theory. Could linking to authority or high ranking sites within the same theme help your site?