Welcome to WebmasterWorld Guest from 54.227.14.23

Forum Moderators: open

Message Too Old, No Replies

Understanding the average Opera user

Does he buy online? Is he technically savvy?

     
4:13 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 8, 2002
posts:1157
votes: 0


I am comtemplating banner advertising at Opera. The rates look very attractive - 350,000 impressions for $200. I was never good at math - but doesn't that work out to be slightly more than $0.5 CPM?

I would like to advertise a product that would interest an average Opera user and hence, I need a few opinions. I am assuming that an average Opera user is "different" from IE user.

1) Do you think Opera browser user is more "experienced" than others? There are obvious reasons why an user opts for Opera - he/she knows Opera's capabilities, speed and features.

2) I have a bad feeling that Opera user spends less on online purchases. Low purchases on instinct. Your opinion?

3) As an Opera user, have you ever clicked on an Opera banner ad and purchased something from the website? If no, why? Just not interested in that particular product? Are you confident that Opera is safe for credit card transactions?

4) What do you think sells well on opera? Webmaster/Geek books? Software? um.. Flowers? :)

4:40 am on Feb 7, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Dec 21, 2000
posts:516
votes: 0


(1) Forget about why they use it; anyone who uses anything other than the bundled browser is likely to be more experienced than the average user. Heck, anyone who so much as changes their start page...
(2) Why would you think that? My guess is more, much more. This Opera user probably spends more online than offline.
(3)(a) I might have clicked a banner or two when I had the free version, but there was not a lot of ad rotation. A person can only click on the same advertisement so many times.
(3)(b) Safe? Compared to what? Every time I am forced to use IE, I feel like I am walking down a bad alley late at night, trying not to get mugged.
(4) Webmaster/geek stuff is a good guess. Heck, even if you don't have a record CTR, you might reach a few opinion shapers. Let us know if you try it, especially if you are running webmaster/geek stuff.
4:45 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Dec 17, 2001
posts:1262
votes: 0


You might consider also that Opera is much "bigger" (more widely used, more commonly known) in Europe than in the United States.
8:21 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 8, 2002
posts:1157
votes: 0


Why would you think that?

Being smarter than the average IE user, an Opera user would not fall for "Your computer is giving away your IP address. Click Here" type of ads. Even if the user does find something useful, a techie would PROBABLY research some more before making a purchase.

That is, it is slightly difficult to get an Opera user to open his/her wallet.

in Europe than in the United States.

Interesting. Do you think Opera is more widely used in Scandinavian countries than in the rest of Europe?

8:25 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:June 22, 2000
posts:3604
votes: 0


We ran a UK campaign for a general household item, it did well. Having said that its a struggle to get an invoice from them and there is no follow up nor support at the lower levels.
8:28 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 27, 2002
posts:959
votes: 0


I see just one problem with Opera banners, but it is quite big. Opera users tend to be heavy and long-time Web users. Which is exactly the definition of people who don't even notice banners.

At least this is true for me. I use Opera the whole day, but I couldn't remember even one of the banners up there (except the one appearing now since I just read the thread. It wants me to apply for a Green Card :)).

8:50 am on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 8, 2002
posts:1157
votes: 0


We ran a UK campaign

- Can we geotarget Opera campaigns?
- What was the CTR like? Even if I get slightly over 1 percent CTR, for $200 I will be getting around 4000 clicks @ $0.05 CPC
- Quoting from Opera's website "Each impression lasts 45 seconds". Is this true? I have seen a few ads being shown for minutes - not seconds.

couldn't remember even one of the banners up there

When you see my ad, you will remember it ;). I plan to include lot of text with a nice white background for my "banner". Basically, it is going to be a text advertisement in banner's garb.

8:52 am on Feb 7, 2003 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
posts:38063
votes: 13


1: yes, more tech savvy. Also more euro.
2: just the opposite. Techies have no qualms about buying online.
3: yes.
3a: security: by far the safest browser available. I question the server long before I'd question Operas security record.
4: geek related for sure - games...
1:39 pm on Feb 7, 2003 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 31, 2002
posts:7575
votes: 0


Opera users tend to be heavy and long-time Web users. Which is exactly the definition of people who don't even notice banners.

I totally concur. While I bought an Opera license about 6 months ago so I wouldn't see the darn banners - I didn't notice them and certainly never clicked on them for the 12 months I used the free version. The only time I noticed them is when they stalled loading a new banner - it locked up my system.

5:53 pm on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 10, 2000
posts:2151
votes: 0


I ran a banner on Opera and it didn't perform very well at all but I don't think I had a very well related product. I would do it again if I had something a little more tech related to promote.
6:18 pm on Feb 7, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Jan 31, 2001
posts:4404
votes: 0


>euro
On the sites targeting german users I currently have an average of 2,5-3% identified Opera users.