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I would like to advertise a product that would interest an average Opera user and hence, I need a few opinions. I am assuming that an average Opera user is "different" from IE user.
1) Do you think Opera browser user is more "experienced" than others? There are obvious reasons why an user opts for Opera - he/she knows Opera's capabilities, speed and features.
2) I have a bad feeling that Opera user spends less on online purchases. Low purchases on instinct. Your opinion?
3) As an Opera user, have you ever clicked on an Opera banner ad and purchased something from the website? If no, why? Just not interested in that particular product? Are you confident that Opera is safe for credit card transactions?
4) What do you think sells well on opera? Webmaster/Geek books? Software? um.. Flowers? :)
Why would you think that?
Being smarter than the average IE user, an Opera user would not fall for "Your computer is giving away your IP address. Click Here" type of ads. Even if the user does find something useful, a techie would PROBABLY research some more before making a purchase.
That is, it is slightly difficult to get an Opera user to open his/her wallet.
in Europe than in the United States.
Interesting. Do you think Opera is more widely used in Scandinavian countries than in the rest of Europe?
At least this is true for me. I use Opera the whole day, but I couldn't remember even one of the banners up there (except the one appearing now since I just read the thread. It wants me to apply for a Green Card :)).
We ran a UK campaign
- Can we geotarget Opera campaigns?
- What was the CTR like? Even if I get slightly over 1 percent CTR, for $200 I will be getting around 4000 clicks @ $0.05 CPC
- Quoting from Opera's website "Each impression lasts 45 seconds". Is this true? I have seen a few ads being shown for minutes - not seconds.
couldn't remember even one of the banners up there
When you see my ad, you will remember it ;). I plan to include lot of text with a nice white background for my "banner". Basically, it is going to be a text advertisement in banner's garb.
Opera users tend to be heavy and long-time Web users. Which is exactly the definition of people who don't even notice banners.
I totally concur. While I bought an Opera license about 6 months ago so I wouldn't see the darn banners - I didn't notice them and certainly never clicked on them for the 12 months I used the free version. The only time I noticed them is when they stalled loading a new banner - it locked up my system.