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The tools at the bottom of the page are quite interesting, particularly the 'search funnel' and 'demographic prediction'.
On the demographic prediction, there seem to be a few strange results. Not sure if it's based upon passport data or another data source.
Overall, very much worthwhile to take some time to play.
Volume is restricting data at the moment though. also Concantination (is that a word?): "Marketing" is cut to "Market" which then changes the whole meaning of the query.
Looks very pretty though... worth more investigating for sure.
Overall, the data appears to be disparate enough to have a fairly high confidence level in it's validity.
I suggest everyone play with the funnel, and then take those keywords and use them in the demographic targeting section to see how the numbers play out - one can start to define a demographic funnel - quite interesting.
Know what? My IE button is right there and I'm just not going to click it. I'm not going to investigate this and I'm definitely not going to worry that ignoring it will hurt my revenue because it most likely will not. Not interested.
know what? My IE button is right there and I'm just not going to click it. I'm not going to investigate this and I'm definitely not going to worry that ignoring it will hurt my revenue because it most likely will not. Not interested.
Ditto. If it breaks in Firefox, I won't use it, bottom line. I have to assume that MS is doing this with malicious intent, in which case they really have their heads stuck in a dark place.
'Beta' or 'proof of concept', doesn't matter, basic browser interoperability is a standard of professional web applications these days, anything less is barbaric.
Works fine in Firefox for me - did you guys actually try it in Firefox or did you just want to slag off Microsoft without providing any constructive comments on this new development?
I've spent the better part of my life focused on using MS, most recently in .NET 2.0. I am the last person to slag MS off the cuff.
I am a busy lad, and like the other said, if I land on a page, and the graphics are all screwy, I go. End of story. I don't -care- about the nice features Microsoft has made at that point, because I won't support monopolistic behaviour, such as not supporting competitive browsers.
The same reason why I avoid media sites that tell me I 'need to install Windows Media Player' to watch a media file. I.E. I need to be using IE with an ActiveX plugin or so on.
This is 2006 the time when big players can say 'oops I don't support a browser is over'. Heck, I've had private clients who can barely operate their OS or use Email who stick me to the wall about browser interoperability for their websites.
How about an amnesty for a bit on Firefox? I have just received confirmation from Microsft that they will get the whole of Adcenter working properly in Firefox in 4-6 weeks (This is actually scheduled development time to fix the issues) and that the ROI tracking issue of Firefox users has already been fixed.
I have also got feedback here at a trade show that they will look at the Adlabs Firefox issues quickly.
So - Firefox aside, where else in the web would you find this kind of data free of charge? Give the guys a break! A team of 100 developers are quite proud of what they're starting to give the Search community. Use it or ignore it - it's going to certainly improve my campaigns over time. Being able to get an estimate of user demographics for any website is way cool in my opinion.
I might forgive the local homeless shelter for sloppy coding, but .. 100 developers using Frontpage?
Come on, someone at Microsoft has to finally figure out that they are preaching to a group of cynics here.
[Added: I'm actually recommending a couple of their tools in an email that goes out to over a 1000 of my advertising prospects to help them make educated decisions.. so yes, I think its cool, but still I stand by mine and others decision to pick on the fact that their stuff does not work in Firefox]
(added) I'll just duck Shri for now and save it for a bar in Vegas :)
(added) I'll just duck Shri for now and save it for a bar in Vegas
Not sure how to interpret this, but I suspect there is a skew toward femails in the underlying data that MSN is using to develop these "predictions."
Pretty cool, except that it doesn't work for me in FF.