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Yahoo! Buys Brazilian PPC Player TeRespondo



2:48 pm on Apr 13, 2005 (gmt 0)

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Yahoo! is expanding its presence in Latin America with the purchase of Brazilian performance-based advertising network TeRespondo.

Terms of the deal weren't disclosed.



4:28 pm on Apr 13, 2005 (gmt 0)

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Well finally brazilian publishers will have more options.
Aniway, TeRespondo seemed to be from Overture (Yahoo) for a long time ago. But still, its good to know some companies are heading Latin America, specialy Brazil :)


5:10 pm on Apr 13, 2005 (gmt 0)

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Is this PPC company mainly Portugese or Spanish?


5:42 pm on Apr 13, 2005 (gmt 0)

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Looks like it mainly serves the Portuguese-speaking Brazilian market, but has its offices in Miami.


10:41 pm on Apr 13, 2005 (gmt 0)

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TeRespondo has activities primarily with the top 3 Latin American markets which are Brazil, Mexico and Argentina. These three make up approximately 65% of the region's Internet population, with Brazil alone accounting for 40%. The same also goes for most of Latin America's e-commerce transactions. Chile and Peru have large user populations and Colombia and Venezuela will most likely be part of this second group of important Latin American countries with Internet penetration. JupiterMedia has a projection of 77 million Internet users for 2005.

Among other things, one of TeRespondo's biggest strengths were its distribution partners they had lined up which had closed down the market for Yahoo! in many regions. Rowing upstream was not going to be easy, whether they liked it or not. So, with all that cash floating around (as reported in the last 10-K) it was a very natural move to buy them out.

I'm working on an article about this transaction. I hope to have it up later this week. This is one of the biggest news for the SEM industry in Latin America.


12:02 am on Apr 19, 2005 (gmt 0)

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Good move by Yahoo, since Brazil is one of the biggest internet marketings in Brazil.
The internet in Brazil is such a frenzy, specially with the younger audience, that if you check web services like Orkut and Fotolog, brazilians dominate them.
I think Brazil dominates around 60% of all orkut users.

I am brazilian but leaving and workin gin the US for 3 years. The internet business there is still incipient. Ecommerce, for instance, is very small.

Users don't trust using their credit cards online.

I wish the market was better. I would go back and start an ecommerce business there.


1:11 am on Apr 19, 2005 (gmt 0)

10+ Year Member

>> "Users don't trust using their credit cards online."

Brazil leads growth within the online retail market in Latin America, with $906 million in revenues in 2001. Mexico ($134 million), Argentina ($119 million) and Chile ($45 million) round out the top four major markets.

I'm sorry the numbers are 2001 guys, but tracking ecommerce for this industry is not as up to date as the U.S.

Anyway, $1,048 billion is a sign that YES they are using credit cards online, it's just that it is not at par level with other markets. There is a huge room for growth and THAT's why Yahoo! and Google are scrambling to get a bigger share of these markets.


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