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Among other things, one of TeRespondo's biggest strengths were its distribution partners they had lined up which had closed down the market for Yahoo! in many regions. Rowing upstream was not going to be easy, whether they liked it or not. So, with all that cash floating around (as reported in the last 10-K) it was a very natural move to buy them out.
I'm working on an article about this transaction. I hope to have it up later this week. This is one of the biggest news for the SEM industry in Latin America.
I am brazilian but leaving and workin gin the US for 3 years. The internet business there is still incipient. Ecommerce, for instance, is very small.
Users don't trust using their credit cards online.
I wish the market was better. I would go back and start an ecommerce business there.
Brazil leads growth within the online retail market in Latin America, with $906 million in revenues in 2001. Mexico ($134 million), Argentina ($119 million) and Chile ($45 million) round out the top four major markets.
I'm sorry the numbers are 2001 guys, but tracking ecommerce for this industry is not as up to date as the U.S.
Anyway, $1,048 billion is a sign that YES they are using credit cards online, it's just that it is not at par level with other markets. There is a huge room for growth and THAT's why Yahoo! and Google are scrambling to get a bigger share of these markets.