Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users

[engine]

Yahoo Inc. and Telemundo announced plans to combine their U.S. Spanish-language websites Wednesday, a move they hope will help capture a larger part of a rapidly expanding Latino online audience.

The new site, Telemundo.yahoo.com, will blend Yahoo's en Espaņol's e-mail, search and music services with access to content from the juicy telenovelas and entertainment that attract Telemundo.com's audience.

Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users [latimes.com]

[brakkar]

Should this news make it to frontpage?

More "economic" than "webmaster" news IMHO.

Brakkar

[bill]

This is a major integration of content and Yahoo is combining with the leading Hispanic portal. That's pretty big webmaster news for those that target these markets.

[dakman]

i used to work for the hispanic portal quepasa.com... looks like they are moving in the right direction ... stock looks healthy too .. qpsa.ob

[redstorm]

why did they form the alliance? is yahoo strong enough to explore Latino Market itself?

[mromero]

Yahoo does not have Hispanic roots - Telemundo does although the roots are mainly Puerto Rican.

But Telemundo is much smaller than Univision - the leader in TV/Radio/Internet/Music for the Hispanic market. So I think Yahoo and Telemundo needed each other.