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Yahoo Inc. and Telemundo announced plans to combine their U.S. Spanish-language websites Wednesday, a move they hope will help capture a larger part of a rapidly expanding Latino online audience.
The new site, Telemundo.yahoo.com, will blend Yahoo's en Espaņol's e-mail, search and music services with access to content from the juicy telenovelas and entertainment that attract Telemundo.com's audience.
But Telemundo is much smaller than Univision - the leader in TV/Radio/Internet/Music for the Hispanic market. So I think Yahoo and Telemundo needed each other.