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Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users

     

engine

1:11 pm on May 11, 2006 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yahoo Inc. and Telemundo announced plans to combine their U.S. Spanish-language websites Wednesday, a move they hope will help capture a larger part of a rapidly expanding Latino online audience.

The new site, Telemundo.yahoo.com, will blend Yahoo's en Espaņol's e-mail, search and music services with access to content from the juicy telenovelas and entertainment that attract Telemundo.com's audience.


Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users [latimes.com]

brakkar

1:44 pm on May 11, 2006 (gmt 0)

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Should this news make it to frontpage?

More "economic" than "webmaster" news IMHO.

Brakkar

bill

2:44 am on May 12, 2006 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



This is a major integration of content and Yahoo is combining with the leading Hispanic portal. That's pretty big webmaster news for those that target these markets.

dakman

3:13 am on May 12, 2006 (gmt 0)

10+ Year Member



i used to work for the hispanic portal quepasa.com... looks like they are moving in the right direction ... stock looks healthy too .. qpsa.ob

redstorm

9:25 am on May 12, 2006 (gmt 0)

10+ Year Member



why did they form the alliance? is yahoo strong enough to explore Latino Market itself?

mromero

4:03 pm on May 13, 2006 (gmt 0)

10+ Year Member



Yahoo does not have Hispanic roots - Telemundo does although the roots are mainly Puerto Rican.

But Telemundo is much smaller than Univision - the leader in TV/Radio/Internet/Music for the Hispanic market. So I think Yahoo and Telemundo needed each other.

 

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