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We hope to see some sort of geo-targetting done server side w/ yahoo in the future, or eventually after beta is over, yahoo opening up the market to everyone.
Theres about a billion threads about international traffic to reference.
See [webmasterworld.com...] for more information.
We are very satisfied with AdSense but thought that we might give Yahoo a try. But now we will think twice whether to even test their program.
I had not been using it. I've been with YPN since 10/04 and never filtered my ads. After the myspace boots I got paranoid and put this script in. Immediately saw a substantial drop in daily earnings. CTR, CPM and RPC all went up however indicating I was getting rewarded for better quality traffic, or at least that's what I think it indicates. Apparently I have a lot of international traffic judging by impressions after the geotarget was implemented. It's a wonder I haven't been booted already. This test hasn't gone on long enough to get any meaningful numbers from it but I'm gonna let it run a little while longer and see how it pans out. I'm using adsense as my alternate ads and getting seriously hosed with .4 cent clicks now. Smart priced and the foreign factor make it almost not worth even having adsense on my sites. Too much work to replace them though...