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(Don't say it, I know, it's a beta)
Thought the monthly ad budgets were just running out but revenue has not returned to normal into the second day of a new month.
Or do you think this just the summer levels?
My average click fell from 50 cents to 35 on everything, that's pretty much the average on AdSense for my site so no big deal.
Maybe it is just a giant correction, I wish they would tell us that. I can live with it, I thought the clicks were rather pricey myself.
If you're using YPN and adsense in combination, a tactic I've found profitable is to leave a small amount of inventory with each. This way you can monitor the relative health of either at a glance and when one appears more robust, shift the bulk of real estate toward it and begin watching closely for the next change. YPN seems to be fluctuating on 2 week cycles for me. This is not hard and fast nor near consistent enough for me to really think there's something to it but the ups and downs I'm seeing "seem" to correspond with 2 week blocks of time... or 10 days maybe.
End of month - Start of month correlations don't seem to apply to my particular niche. Advertisers don't neatly run out of budget at the end of each month's time and suddenly find new funding at the start of the next. I've never seen those precisely timed highs and lows with either adsense or YPN, but more of a sort or random scattering that defies logical explanation.
Have to keep the index YPN it has too much volume and leads to smart pricing and MFAs. The present targeting is great on it(phone call to support)and advertisers solid and locked in pretty much. In the end I might wind up with an Adsense site and YPN index.
We'll see if the money comes back otherwise the exodus marches on.
Lets just call this tactic overwhelming force.
Took my download pages with very little copy and just 4 links and did this. (if you have copy you can try and throw the words on the page also)
Chose 2 complimentary categories that I know pay and then targeted the page. Went to the page and put in the keywords and meta tags the keywords from the two categories.
b2b > commercial - industrial products
b2b > commercial - industrial services
<b2b, commercial, industrial products, industrial services>
I am still getting some random ads but I can control 3 out of 4 per page in this fashion.
$100> $50 > $85 now
Not as good as before but much better. I have moved one of the pages back to AS so that my account for part of the difference. 6/8 now 7/7