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End of May CPM Dive \/

Did anyone else have this?

     
2:42 pm on Jun 2, 2006 (gmt 0)

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Everything was great until the last week of the month, same traffic, same CTR, 1/3 loss of CPM.

(Don't say it, I know, it's a beta)

Thought the monthly ad budgets were just running out but revenue has not returned to normal into the second day of a new month.

Or do you think this just the summer levels?

4:22 pm on June 2, 2006 (gmt 0)

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I've taken a 50% hit as of yesterday... Not sure what's going on, I'll ride it out to see if it's just a hump. Funny thing is, even at 50% it's more than I was getting from Adsense...
6:12 pm on June 2, 2006 (gmt 0)

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Mine are about 1/3 of what it was before it got the hit. I posted about this a few days ago.. and frankly, was quite surprised no one even bothered to respond until yesterday.

Nothing changed, same content (actually more), same number of visitors, more page views... just a lot less earnings.

7:34 pm on June 2, 2006 (gmt 0)

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It is possible they could have lost a few high paying accounts or some accounts cut their bids in half in anticipation of the summer.

Who knows, just wanted to know I wasn't just me!

I am 50/50 AS/YPN and Y was out performing G somedays now it has reversed.

10:56 pm on June 2, 2006 (gmt 0)

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OK I really went through my numbers.

My average click fell from 50 cents to 35 on everything, that's pretty much the average on AdSense for my site so no big deal.

Maybe it is just a giant correction, I wish they would tell us that. I can live with it, I thought the clicks were rather pricey myself.

3:43 am on June 3, 2006 (gmt 0)

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Actually, what I've noticed, is that when the numbers get stuck at say $15, four hours later when it gets unstuck... it only inscreases by $0.50-$1. During the busiest time of day.. it should have increased a lot more than that.
5:28 am on June 3, 2006 (gmt 0)

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Yeah, I've seen that.

My Adsense ran neck to neck with them until last week.

Both ran over 2.5 K for the month with only $16 difference right up to the holiday last week, now G is double Y.

Weird

I am thinking about calling them if it continues into next week.

6:37 am on June 3, 2006 (gmt 0)

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I noticed something else right now, (besides that another 2 1/2 hours went by and the earnings didn't change... which is weird) that the ads are actually rotating. Maybe that is some of the problem as well. I don't mind the ads rotating.. I just wish they would rotate to a point and add in a formula which will help publishers make the most... that doesn't seem to be the case atm.
3:42 pm on June 3, 2006 (gmt 0)

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Yeah,

None of my category choices are controlling the ads on the pages, I might get one now and then. They seem to be rotating now with a more general mix to them, which would be ok if I was making the same money.

3:55 pm on June 3, 2006 (gmt 0)

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Totally agree. And still surprised more people haven't contributed to this conversation.
5:22 pm on June 3, 2006 (gmt 0)

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Actually i do see a rotation of different ads....but the money for me has acutually been more.I on pace for a huge month if this trend continue.Traffic is fairly the same and ctr is up 2%
5:26 pm on June 3, 2006 (gmt 0)

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Thought the monthly ad budgets were just running out but revenue has not returned to normal into the second day of a new month.

Strange, I have exactly the same problem.

Very low eCPM since May 29th, but I am running AdSense.

7:50 pm on June 3, 2006 (gmt 0)

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Nope, Adsense is rockin and picking up the slack that YPN is creating. If this is going to be the statis quo I am going to migrate a few more pages back to AdSense. I am about 50/50 now maybe I'll go to 60/40.
8:16 pm on June 3, 2006 (gmt 0)

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Since Memorial day weekend, I've seen a big drop off and it's the worst earnings since I joined the program. Yesterday was the worst day for me. :O(
9:15 pm on June 4, 2006 (gmt 0)

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YPN is down for me as well... roughly 30% or so since the end of May.

If you're using YPN and adsense in combination, a tactic I've found profitable is to leave a small amount of inventory with each. This way you can monitor the relative health of either at a glance and when one appears more robust, shift the bulk of real estate toward it and begin watching closely for the next change. YPN seems to be fluctuating on 2 week cycles for me. This is not hard and fast nor near consistent enough for me to really think there's something to it but the ups and downs I'm seeing "seem" to correspond with 2 week blocks of time... or 10 days maybe.

End of month - Start of month correlations don't seem to apply to my particular niche. Advertisers don't neatly run out of budget at the end of each month's time and suddenly find new funding at the start of the next. I've never seen those precisely timed highs and lows with either adsense or YPN, but more of a sort or random scattering that defies logical explanation.

3:53 am on June 5, 2006 (gmt 0)

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mmmmm......

I'll have to watch for that cycle. I can flip pages but I have it tuned really well per the subject matter and don't want to mess it up.

Things are creaping back up, only off 15% now and adsense is up 25% so I am ok.

It just was a surprise. We'll see what tomorrow brings.

12:26 pm on June 5, 2006 (gmt 0)

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Yesterday a new low in earnings. eCPM in the dumps. Not a happy camper here. My loyalty to YPN after 9 months is wearing very thin.
6:27 pm on June 5, 2006 (gmt 0)

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I am hearing that YPN lost major accounts.

Can someone confirm such rumor?

7:04 am on June 6, 2006 (gmt 0)

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>--- I am hearing that YPN lost major accounts.
Can someone confirm such rumor?

Who said this?

4:08 am on June 8, 2006 (gmt 0)

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June slide continues and is off some 70% since pre-Memorial day. eCPM continues to be in the dumps.
Moving some pages over to Adsense. Maybe even all of it by the end of the week.

My earnings chart looks like Enron.

4:39 am on June 8, 2006 (gmt 0)

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Moved my first page back to Adsense just to see what happens. They were my low performing pages that I moved to YPN but I'll chance moving them back one at a time not to mess my overall great eCPM now on the existing AS pages.
10:00 pm on June 8, 2006 (gmt 0)

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Since the beginning of June Iím experiencing severe decline in eCPM. Seems like same advertisers, same ads, but the payout is 30%-50% of what it was. Already switched one site to AdSense.
8:01 am on June 9, 2006 (gmt 0)

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Switched second page back to adsense, the first did well. Now, 13 pages total 6 AS, 7 including the index YPN. My eCPM is great on Adsense so I want to be careful. The one thing I found out about AS is that it likes slow subtle moves.

Have to keep the index YPN it has too much volume and leads to smart pricing and MFAs. The present targeting is great on it(phone call to support)and advertisers solid and locked in pretty much. In the end I might wind up with an Adsense site and YPN index.

We'll see if the money comes back otherwise the exodus marches on.

7:54 am on June 14, 2006 (gmt 0)

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Ok I have thought like an algo.

Lets just call this tactic overwhelming force.

Took my download pages with very little copy and just 4 links and did this. (if you have copy you can try and throw the words on the page also)

Chose 2 complimentary categories that I know pay and then targeted the page. Went to the page and put in the keywords and meta tags the keywords from the two categories.

b2b > commercial - industrial products
b2b > commercial - industrial services

<b2b, commercial, industrial products, industrial services>

I am still getting some random ads but I can control 3 out of 4 per page in this fashion.

$100> $50 > $85 now

Not as good as before but much better. I have moved one of the pages back to AS so that my account for part of the difference. 6/8 now 7/7

 

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