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If you lose one of those clients either through your fault or no fault (the client goes bankrupt, the owner dies, etc.), then your business is in serious jeapordy.
By the very nature of having a photo host, you knowingly exposed yourself to the huge risk of someone uploading porn, copyrighted material, or other material that is against the ToS of Yahoo or Google or some other customer/supplier/partner. So you should probably be thankful for the money that you did get before your luck finally ran out.
One option is to join Google (this time DO NOT put any ads on the photo host site). Chances are that you should be making pretty good money again almost right away, if not more.
How many months have you been in their program? How many paychecks have you already received? Any previous warning letters from them at all?
Hopefully this information will help you analyze the situation, rather then irritate you, as information is always the best tool for correcting a situation:
Your site (which I found via your post in a different forum) wasn't terminated because of a single porn picture (even if that's the official reason they give you). You are correct in pointing out how ridiculous that would be, especially since Yahoo has sent warnings to others in the past when content is against ToS.
It's probably because it's an unmoderated forum and that presents 2 problems: (a) unmoderated + (b) forum:
a) it's unmoderated by you, the owner. (Where there's one porn picture, there are surely other legal problems from Yahoo's perspective, including copyright, warez discussions, etc...). In truth, this issue isn't such a big one. I think this porn picture incident was really just a legal scapegoat they found to dismiss your site for other reasons that were kind of grey in their ToS.
Here's the other reason and probably the real reason they let you go:
b) Your site is a giant network of forums. Forum sites are notoriously poor at sending good traffic leads that convert to sales for their advertisers. So while Yahoo is giving up a six figure income by losing you, odds are they were losing lots of advertisers who abandoned their entire inventory in YPN after having their advertisements convert poorly on your sites.
If you understand it from their big picture perpective, they were only gaining short term revenue from people who placed ads on your site, burning through their budgets and not renewing. Gaining $100,000 per month over 1 month and then terminating vs. $50,000 per month for 12 months without terminating is the big picture here.
They want quality traffic leads. Volume isn't enough.
If your letter was from "Ron M" then your issue most probably was a quality traffic analysis at heart.
That's my best guess anyway. Best of luck to you in any case, seriously.
And best of luck to all of us. Your account is not the first and it won't be the last.
EDIT: If you want any advice as to how to get reinstated, the best idea would be to analyze which pages convert poorly, cull them and only focus on pages that convert well... A prime example would be culling anyone who makes their forum private from displaying ads. Make that a paid subscribers feature instead. Another example would be culling ads from displaying on posts that have little content (i.e. set a character minimum on threads before displaying ads alongside them)... I think we can all come up with ideas to improve targetting and matching up with good content.
<Snip - A person withing Yahoo>
not a ron m
My site I signed up with, the forum host, was the site that yahoo reviewed and is not my biggest site in forms of traffic.
as far as my other sites I own a couple myspace resource sites as well that get far more traffic then the forum host.
[edited by: Woz at 12:02 am (utc) on April 27, 2006]
[edit reason] No Specifics please. [/edit]
In the letter they discuss Geographic location and quality of traffic leads as *separately* analyzed.
So if you're traffic is 100% US, but doesn't buy a thing, your account is still in jeapardy.
so because of 1 picture they kicked a huge publisher out. Not a sound business decision no matter how you look at it
Actually, it sounds like it probably wasn't just "1 picture" that got you kicked out even though that may have been the reason they gave you.
It sounds like it may have been a sound business decision if you were actually going to make Yahoo *lose* money in the long term.
With that high volume of traffic, it seems like maybe CPM ads might be a better fit (although not many CPM networks allow forum sites because of the poor quality of traffic they generate for their advertisers).
They are using it as a scapegoat and the sooner you address the real issue (by discovering it yourself - asking them will get you nowhere), the sooner you can address it and get reinstated.
Use this space to identify potential problems. We'll help you. Maybe the problem was related to your hosting different sites under one account? What kind of sites were they?
Don't expect google! Adsense be nice to you. I was with them from the day they launched Adsense and made them alot of money but they boost me out just like you.
ONE CLICK AND ALL MY LIFE, PLAN ARE DONE!
What is the word 'fair' meaning anything to Yahoo & Google?
They also need to show us that they will abide by their TOS, so it doesn't get abused when it's out of beta.
There is probably more to it than this though.
you must've done something else, whether you know or admit it.
yet Google waited for me till I removed the comment. When they found another one days later, they asked me again.
walkman, how does that come? certainly you don't mean, that google inspects all of its publisher sites manually on a frequent regular basis? did rather someone report you because of the post in question and after that they investigated?