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I know with their competitor (we all know who that is) its the medical field.
Has anybody done any A and B testing on this to determine what's the best bang for the buck?
The way YPN works, its in each advertisers interests not to share it, becuase the highest paying ads go through thier daily budgets very quickly (if theres an overload of sites displaying them, the less amount of time the ads run on your site).
Therefore, you can understand why, some of us who have been doing it a long time, are tight lipped about what is the best category.