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Adsense competitor - The behavioral Yahoo

Freaking out over what this will do to our revenue

     
10:06 am on Jun 24, 2005 (gmt 0)

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[marketingvox.com...]

I'm stilling freaking out over what this will do to our revenue. Went to check out the ads at [dogster.com...] and it was showing ads related to web designing and web hosting [something I work on and have searched for in the recent past!]

10:58 am on June 24, 2005 (gmt 0)

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For content rich sites the Behavioral ad is not really good.

For a site that has lots of pics and no content Behavioral is a very good thing to go for.

12:36 pm on June 24, 2005 (gmt 0)

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what the heck is a behavioral ad?
1:21 pm on June 24, 2005 (gmt 0)

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it was showing ads related to web designing and web hosting [something I work on and have searched for in the recent past!]

I got those ads too; the key difference being, I haven't searched for similar content. I also got weight loss ads, drug addiction treatment ads, credit card ads.... For me, it seemed somewhat random.
2:23 pm on June 24, 2005 (gmt 0)

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When I first loaded the page I got nothing but ads for financial publications, which I is a rather accurate given what I usually surf the net for, but after that I started seeing ads for orthapedic surgeons and dog care (maybe its a mix of behavioral and content).

It seems like the network would take some time to get a larger amount of user data to make the ads truely trageted based off of user behavior.

2:26 pm on June 24, 2005 (gmt 0)

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I got those ads too; the key difference being, I haven't searched for similar content. I also got weight loss ads, drug addiction treatment ads, credit card ads.... For me, it seemed somewhat random.

I got the same groups of ads. Also got acne treatment ads

5:52 pm on June 24, 2005 (gmt 0)

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Are any of you folks blocking cookies?

If you aren't you should be.

How else would they be able to track you?

2:03 am on June 25, 2005 (gmt 0)

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I'm going to be joining the beta soon, and i have some friends in it already. Huge sites with millions of pageviews are used to getting 5 cents a click, if you display generic ads like credit cards and get $2.00 a click CTR is a moot point.. I think the contract with yahoo expires in august so that might be when they release the adsense clone and give revenuescience the boot....
3:49 am on June 25, 2005 (gmt 0)

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My inner voice also tells me that yahoo will start the adsense clone in August.

Any thoughts?

2:58 pm on June 26, 2005 (gmt 0)

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Checked Dogster again today. The ads come up for a different type of keyword each time you refresh, but all the ads are very tight as far as being on a specific subject.

I checked the source of the page to see if they were dynamically changing based on any hidden content, but no.

So it must all be behind the scenes tuning.

I think Yahoo will definitely have an Adsense competitor based on the groupings of ads that show up together.

They are all very focused on something....keyword, behaviour, whatever.

3:28 pm on June 27, 2005 (gmt 0)

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Went to dogster.com and all I saw were Google ads. Nothing related to Yahoo. What gives?
5:29 pm on June 27, 2005 (gmt 0)

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If you have Norton Internet Security's ad blocking feature on, and possibly other ad blocking software, it blocks the Yahoo ads but not the Google ads.
6:33 pm on June 27, 2005 (gmt 0)

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...it blocks the Yahoo ads but not the Google ads.

Another great reason to go with YPN over AdSense.

6:28 am on July 1, 2005 (gmt 0)

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Well from what i hear now this program is a complete failure. Of the 20 so called sites they say are running the ads i see only 2 sites. I've heard that some of the testers who dropped the ads were getting 1/8th what they were making on adsense.
8:20 am on July 1, 2005 (gmt 0)

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Dang, that is really too bad. Look like google adsense won't have to increase publisher percentage if Y! can't get with it.
5:33 pm on July 1, 2005 (gmt 0)

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markus: were these testers being paid less than their rsi-reports indicated?
We are seeing a 2x CPM over G on gallery and other high volume pages... once there is some form of content G wins again.
10:15 pm on July 8, 2005 (gmt 0)

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I'm seeing "Ads by Yahoo!" running on my Flickr page.

Doesn't Google, er, OWN Flickr?

 

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