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It's the sites in the entertainment sectors which have went down (for me anyways); this is due to the 'better targetting'.
I'm not complaining or saying that better targetting is worse, because it's great to see on target ads. It's just that one of the things I loved about Yahoo! was that we could choose which ads to serve (at least 25%+ of them). Now it seems like it's far less, maybe down to 5% or so (maybe I'm exageratting) but it's caused a huge loss in revenue.
I would be more specific on what I mean, but it's hard to do so without breaking the TOS of this site. The targetting category which was chosen however, is directly related to the site, just not enough that ads would show for it with targetted ads.
After typing this I am going to go to the Customer Service area and recommend a "Category Only" option.
In response to your question above. I would try some different categories even if they are not completely on target. On my travel site I had an article about santa fe style homes. Yahoo brought up home improvement ads. I changed it to Real Estate and doubled the revenue on the page. It take time before you see results so only make a change ever 2 to 3 days so Yahoo can sort it out.