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Need advice on switching to YPN



12:31 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

Hi all,

I really need advices from the professionals. I was thinking of switching from AS to YPN. AS has been good to me but during the latest update, my income tanked for like few weeks. Right now, its getting back up, instead, i guess my revenue is increasing this month like 10-20%.

However, hearing all the publishers saying that YPN pays a lot more and doesnt have the Smart Pricing thingy, i would love to give it a try. Note that i cannot change the ads part by part, like per pages. Once change, i am forced to changed all ads from AS to YPN because this site is dynamic generated.

Should i do it?

Edited: wrong forum, i was thinking of posting this in the YPN forum. but oh well, mods please move it to ypn.


1:43 pm on Nov 12, 2005 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

YPN has not so much ads like AdSense.

Depending on the theme and language of the site,
the larger ad inventory of AdSense can be a big advantage, because the chance to find a highly targeted ad for any page is higher.

YPN has no AdLink units

Google AdLink units have for some the highest revenues per pixel ad space ever seen.

Do You have AdLinks? If no, test if first.

When AdLinks make a significant amount of Your income, YPN may be a bad idea.


2:35 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

Ok, i just moved all my ads to YPN. The targetting really is not that good. I am seeing vonage ads all the time while my site has nothing to do with vonage. Also some mortgages ads and internet companies related ads. So here are some questions:-

1)How long does it take for ads to be targetted and related to the topic.
2)I am using two 300x250 ads, but mostly are showing same ads all the time, which sucks. Why cant they be like AS and shows different ad inventories?
3)What font size is the desciprion are using? Like 11px verdana? or 12px? Well, personally, i prefer verdana, because all my sites are in verdana and this matches the ads font.

Erm yes, i am using adlinks, which brings me like 20-30 per day average. It is a very nice implementation to the site and now i am forced to put it down. I'll give YPN one or two days trial and if the payoff is not as great as other say, i will migrate back to AS.

Added: I see vonage ads on most sites using YPN. Why is vonage showing on all these sites? Jensense is one of them. Like save on all calls...


5:00 pm on Nov 12, 2005 (gmt 0)


1. Two weeks or more. Believe it or not.

It's my understanding that even after you're targetted, the targetting won't be as spot-on as Adsense.

2. They just don't have the inventory in some cases to fill more than one ad unit.


5:31 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

Thanks for the replies. Yes, i guess it takes time for the targetting. But right now, i can see an increase in revenue if compared to AS. I guess needs to take at least 1 week to compare fully with AS.

Go Yahoo Go!


6:31 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

Two weeks? Jeez. I've been running it on one page of my site (still gets about 500 views/day) to test it out for the past three days. I think I will shift it to another page as there is no reason for me to waste two weeks worth of AdSense revenue on untargeted, poorly written ads that have a 0% CTR.


6:37 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

I am only seeing Daily Balance showing in the memebers area. Where is the Ctr and cpm stuff? Is ypn updating only once per day?


6:40 pm on Nov 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm not sure what the problem is and I do mean problem.

I've been testing on a range of sites and there are few clicks but they are high reward, that keeps me testing. The downside is CTR is low. I have been cycling through the ad cats looking for better CTR but it has not happened.

I really believe the base of advertisers is not on par based with that we've seen with G, and I can only think as the base grows it will have a positive effect on CTR.

We are all looking for higher CTR and higher payouts and that has not happened with me.


7:13 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

I've been running YPN since Oct 27 on two parts of my site that didn't make much with Adsense as a test. So far, the targetting is terrible: lots of generic "Mortgage Loan" and Vonage ads. I would say that, if I'm lucky, one out of 4 ads in a skyscraper is at all remotely targeted to the page. Usually, none are.

The EPC is way higher than Adsense on the average, but the CTR is absolutely dismal (most likely due to the lack of targetting, IMHO). Because of this, so far it's been about a wash, and I'm making almost the same on the YPN pages as I did with Adsense.

If YPN could possibly get any kind of targetting going, then based on CPC, they would be a huge amount of revenue compared to Adsense, but now? No way am I going to replace Adsense across the board.

Add to this that it's 45 days from close of month until you get a check, and the fact that they won't allow international clicks, and they're simply not an Adsense-killer yet.

I definitely wouldn't recommend switching from Adsense entirely to YPN. Maybe set YPN up on a channel or two that don't do well with Adsense, and expand from there depending on how it goes.

Well, my 2 cents. :-)



8:20 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

<--I definitely wouldn't recommend switching from Adsense entirely to YPN.-->

Too late. I already did this for my main site. Others small site are lazy to switch. I will give it at least 2 days to see how it performs.


9:17 pm on Nov 12, 2005 (gmt 0)

10+ Year Member

YPN!'s targeting is improving dramatically and very fast due to the amount of complaints they are getting about it. And the CPC payouts are still the same, which are usually averaging 50% better then adsence. ;)


3:06 pm on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I am a little hesitant about giving YPN much space as the issue about blocking the showing of ads to foreign countries, among other issues, have not yet been resolved.

My sales are pretty much global so using a company that does not serve them because said company is either too stupid to be in the business or too small makes no sense to me.

I do not plan to write code to block half my traffic from seeing my ads and quite possibly YPN will be doing it themselves soon so I only gave them 2 pages that get decent page views and the rev is slightly higher than adsense but...When/if the foreign country issue is resolved I may not go with them at all as that would cut the ad views down drastically should they decide to carry this forward.



4:17 pm on Nov 13, 2005 (gmt 0)

10+ Year Member

ann, YPN is in **beta**. When designing software, you design on component, make sure it is working, then move on to the next. You do not try to roll out an entire product to the entire market at once. That is what a beta test it for, to test it against one segment.


4:51 pm on Nov 13, 2005 (gmt 0)

10+ Year Member

Yahoo told me to use one ad block only per page, as they are not set up to serve multiple instances with different ads. Also, the untargeted RON (Run Of Network) ads you're seeing (vonage, florist.com, etc.) often are not seen by your site's visitors. Something about pages being hit by the same IP in a very short period of time, which is what a lot of us do as we're checking our pages. If you clear your cache or reboot or simply not visit a page for a couple of hours, more often than not you'll see the correct ads. Works for me.


6:48 pm on Nov 13, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I realize it is in Beta but I am still wary of the foreign situation since it is in their T&C and may start discounting those when it comes out of beta in which case a lot of publishers income will go way low.

Guess I will just have to wait and see.


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