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I threw up Y! on all pages rotating with AdSense on a 1:1 ratio.
While I haven't seen the offical statistics - it looks like I took a huge hit today.
Yahoo's most recent statistupdate leaves me wondering #*$! happened today. I was running them on a 1/10 ratio with AS on my best performing pages, and doing much better.... now I throw more pageviews at it and it forgets how to target.
I hope that it's a glitch in the system - but now that I've seen the ad targeting I'm afraid that it isn't.
I'm going to leave them in rotation because I'm down to help them improve but DAMN - what a difference a little targeting makes.
Learn from my mistakes - impliment slowly, be patient - and don't hold your breath.
I can't wait to see some better targeting - it will be very exciting.
joined:May 21, 2002
I've been very happy with YPN. Ad targeting was dicey at first (late August), but two months later it's usually spot-on for me. If you're careful to switch from AS to YPN only on those pages where you get a low CTR, I've found it to increase that page's revenues substantially.
I now make more from YPN than AS, on about 35% fewer clicks. Can't complain.
If I ever actually get a click (750 impressions and counting),and this turns out to work, I'll be right in here singing it's praises and offering tips.
Until then, I'll stick with my assesment.
In the meantime, I'm losing money, Yahoo isn't making any and neither are the advertisers on my site.
I told the YPN person that I'm seeing the same ads on multiple units. She told me, Oh Yeah, we don't support multiple ad units yet. While it works, and Ads will show., you're more likely to get ROS ads as well as Repeats. (That was a paraphrase)
That may have changed since then. It's been a week or two since that conversation. I know they keep working on it.
Yes, it is on dynamic content. I'm still running the ads, but for a lot less pageviews. I've cut it down to one in 20 pageviews will show Y ads instead of G/Chitika.
I'm still getting a few clicks, but the targeting is just not there - and the multiple add units not functioning properly yet still holds true I believe.
I see lots of "Vonage" and phone service ads (which is what was displaying initially)
I think they could increase their overall CTR if they left aligned the "Ads by Yahoo!" on their larger ad blocks.
While very much still in beta, the program does show promise. I'm more than willing to continue to run their ads at a loss however; I want to have as many options in this game as possible. If Yahoo! gets better - theres a bit more diversity.
From what they told me it sounds like you'll do much better on static pages (if you have such on your site). For the dynamic, I'd go for Chitika. They have a cool feature where you can see what ad shows for each keyword. Go to Amazon.com and Shopping.com, select the best selling ads for your category and mine them for keywords which you then test in Chitika's keyword tool. That should give you a nice rotation.
When I enter my articles into the SQL database, I go to shopping/amazon and find a product that best suits the page. I put that into the Chitika ad dynamically to mate it with the content - it works surprisingly well.
You can see where it might be easy to confuse it all and end up with Y showing at the same time G is....no thank you.
At least with Chitika, there are no worries, as it's not contextual. ; )
I'll put Y on some dog pages and let them get the targeting worked out in the meantime.