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Coping with Local Search

Should I add local addresses in my target markets?

     

beren

10:25 pm on Nov 29, 2004 (gmt 0)

10+ Year Member



Local search is gaining ground all the time, which is great for businesses with a local or regional focus. But what about for businesses seeking a nationwide or international market? (My clients sell in the US, so forgive my provincial US centeredness.)

Part of what our webpages do is try to sell the proposition that we don’t need to be near you. We’re better than your local provider, and you shouldn’t care about where we are located. And most of our competitors on natural search are also selling nationwide and we all focus on general phrases without geographic qualifiers for the most part. Which is fine because not many potential customers think to search with geographic search terms.

Now if a search engine explicitly asks them to put in a location or automatically assumes their locations based on their IP addresses, then local businesses may be preferred. So that pushes us national businesses out.

How do the search engines know where a business is located? By reading the About Us page on the website, I suppose, and getting the address.

So here’s what I’m thinking: create pages with local street addresses around the country. Maybe one in each of the 15 largest metropolitan areas. The search engine will assume that this is your business location and feed your site to users in the area.

Could this work? Someone please shoot down this idea.

pageoneresults

4:00 pm on Dec 2, 2004 (gmt 0)

WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



How do the search engines know where a business is located?

Part of that process is referred to as Geo-Targeting. If a consumer is using a local search interface, local companies are going to take precedence over national companies.

There is much that goes on when getting into Local Search. In addition to Geo-Targeting, there are the online yellow pages which are being used within that data. Yahoo! uses infoUSA [infousa.com], Google uses a combination of Yellow Pages and your individual submission which can be done here...

6. Why doesn’t my business show up on Google Local? How do I get this fixed? [local.google.com]