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Local Blah Blah Blah Hot Exciting THE NEXT BIG baloney sandwich

Bob and Betty's "WidgetCounty.com" site will kill Goliath



9:30 pm on Mar 7, 2005 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Local by the locals.

Reasonable business database to start, gleaned from a myriad of sources.

Local advertising to promote local search site: Side of trucks, 1 or 2 well placed smaller billboards, a few smallish local ads in the free weekly papers about "Get your free listing in WidgetCounty.com"

Word of mouth working at the local level: Sponsor a few teams, free BBs for this or that club.

Work your local business connections.

Add a script to WidgetCounty.com for listing jobs, used cars, etc. Go out to dinnr once a week and write a review. Get a few good trusted friends, ones willing to put up their names and pictures, to do the same.

Write about what you know. Heck, it's your own backyard.

Outcome: Bob and Betty are as valued and as used as a local "find business, find sales, find local info" source as the local yellow pages, the local newspaper, etc.

Local is hot! IYPs are going to do this and that. Google is going to do this an that. Bologna! In 5 years local will be owned 50% +/- by locals for locals and I expect to see it grow up from there.

Phooey to the hype and industry predictions! I dare you to prove me wrong! ;0)

P.S. I dare myself to prove myself right. Signed: Webwork the giant slayer.

[edited by: Webwork at 9:58 pm (utc) on Mar. 7, 2005]


9:34 pm on Mar 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

If you are not in a metropolis, local media (newspaper, radio) is usually starving for local stuff. We recently contributed a months revenue for one of our (minor) widgets to tsunami relief and got weeks of coverage from local media!


3:43 am on Mar 8, 2005 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member

IMHO all the hub bub about 'local search' is just much ado about the nothing of a future existance that local directory service providers face.

They talk about solutions for local search but the real issue underlying all of the 'we've got a solution' is this: They don't have a good solution for preserving their own existance at the local level, at least not a solution that will enable the big directory companies to continue to look like they look right now.


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