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Type the command "/pizza" while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery
Nothing mind blowing here, and I'm not too certain as to how successful this will be (especially the grander vision Sony's says in the article).
It's just a little nugget that I found interesting. More evidence of local products/services search technologies and there further integration into non-traditional mediums.
Yet, MoneyMan, i simply don't know what to think of this product positioning strategy.
A tiny part of me says cool, but a big part of me says ~give me a break.
>>caution is required as the game doesn't pause while you're ordering.
Not being a game player I am at a disadvantage, but isn't the target market here teens?
If teens are permited to make decisions like ordering a pizza for lunch or dinner without parental consent, I am just a bit out of touch.
If it isn't a teen making these decisions, I would suggest to these young adults, to pause the damn game for a minute, and order your damn pizza - no anchovies pls.
To me, that fact, and that this is a major company, just epitomizes how disjointed the local search market place is. Everyone’s vying for a piece right now – some much better than others.
Does that put a different spin on the demographic targeting?
I'm sure Sony did their research on this too. So who knows.
Then again, they are the master's of smart technology that doesn't adopt - betamax, minidisks...
Ehh just some radom late night thoughts. I think I'll go order a pizza. :)
For those who don't know about this command or aren't old enough to make such a decision it shouldn't matter.. it doesn't play down the game at all.
Personally if Diablo II had the same thing I would use it...