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Anyone know? I would think the advertiser who pays for it to be designed would own it, but there's some question as to if the YP takes ownership of the ad once its published.
In this case they will typically ask you to tell the other YP to contact them to arrange a file transfer, and then charge the other YP a set fee for the use of the ad they designed.
This is understandable (IMO) since they may have reworked that ad a dozen times before the advertiser was satisfied.
This represents a lot of man-hours and they will try to recover this $.
But also keep in mind, they want to keep their customer happy and paying for many years to come so when push comes to shove they will likely give it up.
This does not include "source" items. Say, for instance, they create an image for you using a montage of 5 different photo images that they provide. You only own the final output image and have no rights to the other five individual "source" images.
They, however, can freely use those "source" images in designs for other clients, but they can't give your final design to another client.
Keep in mind, that this info is purely based on my limited experience. What parts of a design you do and do not "own" should be outlined in whatever contract you sign with the designer.
On an similar subject, how are rights normally dealt with between advertiser and 3rd party design house?
Read the listing agreement. Absent such a grant of specific rights the transfer or loss of rights ain't happening.
P.S. Kindly look for my sticky from a few days ago.
We used specific methodology in creating in these ads and used proven techniques to get better results and that was part of our UVP, so it may have been a slightly different circumstance than if we were just a freelance graphic designer.