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We’re alerting you to a strong uptick in local online ad spending that became evident in the last half of 2004 and is continuing into 2005. According to our projections, local ad spending will increase 46% over last year, which is more than twice the growth rate for all Internet advertising. To download the estimates for 210 U.S. cities, click here [iab.net]. You’ll also find estimates for locally placed Paid Search advertising in those markets.
Here are the headlines from our 2005 projections:
• Total local online ad spending will hit $3.9 billion in 2005. This is a 46% increase over 2004 and more than twice the growth rate of overall Internet advertising.