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Although I guess getting some mention is better than nothing. Yahoos' exposure really doesn't tell the consumer what it's all about.
Here's the way I would have asked Yahoo local to be handled:
The Donald: "O.K. teams you are being rated on Yahoo Local by your customers ... who knows what this is all about?"
The brightest young magnate replies: "Mr. Trump, Yahoo local allows people to key a business or service into their new Yahoo Local Search Engine along with their city and Yahoo tells them the closest businesses to them and the person can rate the business just like our customers are doing"
The Donald: "Very nice Craig, just for that you are exempt from getting turfed next week"