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Yahoo Local & Apprentice Tie In

     
6:35 pm on Jan 28, 2005 (gmt 0)

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Anyone else watch The Apprentice last night? Yahoo Local had a huge tie in with the show where hotel guests rated the hotels via the Yahoo Local system. Very nice exposure for YL and very nice play on the marketing end for Y!.
12:56 am on Jan 30, 2005 (gmt 0)

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8:16 pm on Jan 30, 2005 (gmt 0)

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Can somebody explain to me why would users want to search Yahoo for reviews about local hotels.

There are multiple established websites that review hotels and do hotel reservations/bookings/internet pricing much better than Yahoo could ever dream of doing.

9:04 pm on Jan 30, 2005 (gmt 0)

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I don't think the point is what they were reviewing. yes there are established hotel review sites, but most industries do not have such review sites, or at least well known ones.
10:10 pm on Jan 30, 2005 (gmt 0)

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I think Yahoo has multiple marketing promos with "The Apprentice". In the first week, if you look at the ad on the taxi used to take away the first fired person, it was for Yahoo's HotJobs.com.
10:00 pm on Feb 8, 2005 (gmt 0)

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I'd be curious to know how much dough these firms have to pony up to get their contextual infomercials included in "The Apprentice"

Although I guess getting some mention is better than nothing. Yahoos' exposure really doesn't tell the consumer what it's all about.

Here's the way I would have asked Yahoo local to be handled:

The Donald: "O.K. teams you are being rated on Yahoo Local by your customers ... who knows what this is all about?"

The brightest young magnate replies: "Mr. Trump, Yahoo local allows people to key a business or service into their new Yahoo Local Search Engine along with their city and Yahoo tells them the closest businesses to them and the person can rate the business just like our customers are doing"

The Donald: "Very nice Craig, just for that you are exempt from getting turfed next week"

10:05 pm on Feb 8, 2005 (gmt 0)

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that show is freaking phony. I hope corporate America has better execs