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It appears Google has been indexing Yahoo! Local pages at a rapid rate. They are even beginning to appear high in the Google results for various "city vertical" searches.
Another added benefit is that these listings are counting as backlinks within Google and passing PR. This would seem to be a valuable property for not only local presence, but Local SEO. The link is on-topic, and from an authority site.
With the presence Yahoo! made with their Travel properties within the Google results, it is worth keeping a close eye on Yahoo! Local. With much less competition, we may be seeing Yahoo! Local flooding local Google search results shortly.
Currently Yahoo! Local offers free and $10/month (expanded) listings. I would consider this a must for any business with a local presence.
thanks bears, welcome shak.
many believe the new algo based local engines are an isolated entity struggling for consumer adoption and eyeballs.
conversely, many believe the new algo based local engines are utilities that are maniputable and contain significant distribution value
G serps are picking up local result sets from Y, and we know that local results sets are in premium positions on the traditional Y serps as well.
maybe we should stop beating the drum bears, and just keep this all to ourselves;)
You know what is going to happen, don't you? Anytime a good thing like this occurs, the abuse follows shortly thereafter. Let's see how long it remains a viable marketing tool.
PageOne, although generally speaking I agree with you, I swear that you can stand on top of the sears tower and shout at the top of your lungs about change and opportunity in the local marketplace, and it will fall on def ears.
The local search landscape is so void of actionable companies that I have no fear what-so-ever talking openly about much of what I know.
Bears is actually a collegue of mine. One of solid handful on these boards. I support strongly their efforts in participating and talking openly about our space and understandings. Its through ones confidence in posting and talking openly that I think we grow and mature as professionals.
I have posted over 700 hundred times, and not once can I point to a post that has directly impacted my business or business goals in a negative manner - only positive.
Leadership is a multifaceted concept. One of the important facets is *thought* leadership. Thought leadership is not something that is given to you. It is something that is earned. Having the confidence in yourself and in your business and not being afraid of who is lurking around the corner - while continuing to forge forward, openly and confidently, is in my opinion, a basic tenet of thought leadership.
By the time the others really figure this out, we (us local search forum guys) will be well on our way to the newest things.
Got any secrets to share, PageOne? ;)
Got any secrets to share, PageOne? ;)
No secrets here, just experiences. I will say that referrals for my clients from IYP related sites are continually increasing. I see more and more yellowpages.com and superpages.com in the stats.
Biggest plus in a local campaign? Address, address, address. At the bottom of every page if applicable. Or, an entire section that deals with the various localities that the client services. Clients with multiple locations throughout the state have a big advantage in local marketing online.
When dealing with states, use both the two letter state code and the full spelling. Make sure to list your phone number with area code. Be sure to list a zip code too. Actually a full address is mandatory. ;)
A standard footer with the above information is the way to go. Also you can include little headlines like...
Actually Chicago, that is in any industry. Doers are doers and will find a way wether you shout or not. People who wait to have things handed to them are too lazy to do anything with what they hear. Though, I can see even less people listening in the LS space.
As a test, after hearing your talk in Chicago (the city) I went and played with the local listings that my fathers brick and mortar business held. Just for fun ;).
I told him to send a few customers to give positive reviews - which he didn't see the point to and only agreed to do to help me with my "little test". January starts the busy season on his business and he is pretty much ranking top for everything. Only one other business type in the area out of 80+ has even filled out their info.
He is getting business from it and was shocked. Even after knowing and understanding what I do, he wasn't willing to see the power of YL until customers started falling on his head.