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"Our focus in 2005 is to leverage our current position in the marketplace and expand our reach at the local level," said John Kelley, SVP of marketing at Monster."
"While we remain committed to expanding our enterprise company clients, we also see great potential in small- and mid-sized businesses in local markets," said Kelley."
ClickZ article [clickz.com]
Certianly not ground breaking, but there are some important things here including the use of "local microsites" and trending national brands expanding ad dollars locally. This is a topic that we will undoubtely speak more about here soon.