Google AdWords being naughty with local terms

[inbound]

Has anyone else noticed the tendency of Google to ignore the locality part of AdWords keywords?

If you advertise on 'widgets london' Google has started showing adverts (in huge numbers) for the term 'widgets'. That's just not on. If I wanted to bid on 'widgets' I would have added it to my list of keywords.

I think it started yesterday (in the UK) on a large scale. Anyone else getting hacked off with the relentless greed that is permiating Google?

[ortelius]

That should not be happening. Even with Broad Match, it should not trigger your ad unless both words are in the search phrase. With Broad Match, it would trigger for phrases like "green widgets East End of London," as well as "widgets, London." If you included "widgets, London" in your keyword phrase, both should be present to trigger an ad. While you complain to Google, I suggest your put quote marks around your phrase, "widgets, London" and then it should only trigger ads for that phrase (in whichever order they appear).

Ortelius

[inbound]

That's the point, I know how it should work but broad match is getting much broader.

Another example is that 'widgets in (pick any recognised part of london)' is showing the london advert, that's intelligent and acceptable under the definition of broad match. However it doesn't stop there, it's getting very worrying.