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What are some of the ways you have found success?
We used to like to sell fixed, first come first serve position on the basis of algorythmic ranking, for money geo-vertical phrases.
Now we prefer publishing structured content and distributing business information.
The rule so 1999 still pertains: It's about eyeballs and their demographics. Once you have the eyeballs then monetarizing is about matching up the eyeballs and advertisers. Contextual advertising was a missing piece in 1999 and was behavioral targeting.
Interesting times. In my analysis, I find the more competitors the more opportunity arises.
It's a big world. It may not support a lot of the old behemouths, but the big world may well support a number of hunter gatherers. :)