AOL launches mobile search

[Chicago]

AOL today launched its mobile search services, bringing Web search, comparison shopping, and Yellow Pages listings to Web-enabled mobile phones, smartphones and PDAs.

One of the most important things to know about local and mobile is said here:

"We're not planning on selling ads on mobile search separately. We're approaching this as adapting Web search for mobile, rather than reinventing it," said AOL spokesperson Krista Thomas.

Source: clickZ [clickz.com]

[Webwork]

What's interesting about this is that the older generation is so accustomed to the idea of planning, before going out, whilst the young folk (read, my kids) are perfectly well suited for mobile search - as they organize no event before it's time, which is usally at the last minute, on the fly.

[ken_b]

There's an interesting point in that article for webmasters who might not be aware of how this could affect them.

automatically adapts .... any Web page the user visits -- for browser-enabled mobile phones and devices.

I'd like to see that in action. Maybe it's time I put aside my chisel and granite slab and try this mobile stuff.