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ComScore Data on Local

11:46 pm on Dec 2, 2005 (gmt 0)

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In terms of the overall share of local searches (total volume was 447,829,790 local searches in 8/05), the comScore data reflect the following market share distribution:

Google Sites—43.7%
Yahoo! Sites—28.2%
MSN-Microsoft Sites—13.7%
Time Warner Network—7.5%
Ask Jeeves—5.5%
InfoSpace Network—0.9%
Lycos, Inc.—0.3%

comScore separately breaks out IYP usage (231,678,352 lookups in 8/05). Here’s the percentage breakdown of the data:

Yahoo! Sites—27.6%
Verizon Communications Corporation – 25.5%
Google Sites—11.6%
Time Warner Network—7.6%
InfoSpace Network—7.0%
SBC Communications—2.4%
Ask Jeeves—0.2%

(The combined share of SBC, BellSouth and YellowPages.com is 11.5%, 0.1% point below the “Google Sites.")

source: search engine journal [searchenginejournal.com]

1:19 am on Dec 3, 2005 (gmt 0)

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It's probably no surprize that I'm not sure what I'm reading here, but I'm not, so I've got a question.

In the quote above, are the "breakout" numbers broken out from the "overall" numbers, or are they a completely seperate set of numbers.

I ask because I'm interested in the relationship of the Google and Yahoo numbers from the two sets.

3:12 am on Dec 3, 2005 (gmt 0)

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>>In the quote above, are the "breakout" numbers broken out from the "overall" numbers, or are they a completely separate set of numbers

I read it is as a completely different set of numbers.

The first set I interpret to mean local search queries on the search engine proper sites (google.com, yahoo.com). Whether or not that includes the break out properties like YLocal or GLocal as well as the general search engines I'm not sure, but I suspect it does based on the statement of the plural "Sites".

The second set is defined explicitly within the IYP area which I would suspect for Y and G is their local properties only rather than their proper sites.

If my understanding is correct, a couple points that I find interesting:

- That vast majority of local searches are still conducted on the general engines rather than niche properties, however the number on the explicitly local search sites is a significant share.

- G is benefiting mostly from their general search engine traffic but is losing the local search property game – which in the long run will be the defining factor IMO. I've personally thought Y was doing a much better job on the Local sites, these re-enforce that with an exclamation point.