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I like the direction they are pushing things, but can't help but wonder if a 1/1,000,000,000 chance to win a Mazda will get them more reviews than a 1/1,000 chance for an iPod? I am guessing that their marketing people probably crunched those numbers, though.
The crowd that used to stuff mailboxes with applications now specializes in writing (crap) reviews as quickly as possible, everywhere possible.
Websites spring up that announce the latest "review for money" offers. The lemmings all rush out and start creating content.
People begin programming bots to enter reviews.
And so on.
Where's there's money to be made - in the WW realm - you have a very large body of kooks, con jobs, clever boys, kids, etc. to draw upon in order to make a good idea go bad ASAP. Paid reviews or incentivized reviews will eventually collapse under the weight of the "well and naturally" organized web based masses who will exploit them.
Just kidding. It'll all work out fine.
How about dysfunctional?
I looked up a review of a local bakery that has somewhat of a reputation as, well, "if all else fails go there".
Their ***** rating was impressive.
I guess mom really likes the place.
The local newspaper runs "The Best of South Jersey" each year. Over the years various friends and acquaintances have explained to me how they were rated "the best of SJ".
Ya, the best at getting the ballot box stuffed.
Online local voting is simply the latest version of ballot stuffing in the making, but I'm sure the technical experts will keep this kinda crapola at bay.
Just like the Google engineers, probably the brighest on the planet and the most brain power in one building, have had years of success keeping the G SERPs clear, clean and free of spam.
Ya, big success.
I know, I know. I'm just the crank in the wilderness. Definitely a show me kind guy. Now, where are those bakery ratings? I'm hungerin' for some nice flaky cheese . . . bricks (like the ones they make at the "local" ***** bakery).