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Write a review, win a Mazda on Y Local

starbucks, ipods...now cars

     
2:39 pm on Aug 26, 2005 (gmt 0)

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First there was the starbucks and ipod incentives for reviews with the more pureplay community/user rating sites, but Yahoo has up'd the ante the potential to win a car by writing a user review on YLocal.

Thoughts?

3:06 pm on Aug 26, 2005 (gmt 0)

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This move demonstrates to me that Yahoo fully understands that it is the aggregation (and sometimes acquisition) of a large quantity of personalized data that will make local search something more than fancy yellow pages with pretty maps- and more of a practical, functional destination that will build user loyalty.

I like the direction they are pushing things, but can't help but wonder if a 1/1,000,000,000 chance to win a Mazda will get them more reviews than a 1/1,000 chance for an iPod? I am guessing that their marketing people probably crunched those numbers, though.

7:29 pm on Aug 26, 2005 (gmt 0)

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Why a Mazda?

I probably wouldn't take the 15 minutes to review a business for a Mazda.

Tell me I could have the chance to win an Audi S4, and Yahoo Local would be competiting with my girlfriend for my time at night.

9:39 pm on Aug 26, 2005 (gmt 0)

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Hilarious, Jake. For the Audi, I might even consider writing review of businesses I hadn't even been to.
10:02 pm on Aug 26, 2005 (gmt 0)

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writing review of businesses I hadn't even been to.

Uh-oh. We're not s'posed to do that?

Whatever happened to vote early, vote often? Wasn't that you guys?

11:35 pm on Aug 26, 2005 (gmt 0)

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One scenario:

The crowd that used to stuff mailboxes with applications now specializes in writing (crap) reviews as quickly as possible, everywhere possible.

Websites spring up that announce the latest "review for money" offers. The lemmings all rush out and start creating content.

People begin programming bots to enter reviews.

And so on.

Where's there's money to be made - in the WW realm - you have a very large body of kooks, con jobs, clever boys, kids, etc. to draw upon in order to make a good idea go bad ASAP. Paid reviews or incentivized reviews will eventually collapse under the weight of the "well and naturally" organized web based masses who will exploit them.

Just kidding. It'll all work out fine.

3:58 am on Aug 27, 2005 (gmt 0)

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That was great Webwork. ....Been smiling for several minutes now.

I am starting to prefer the word Disruptive.

4:23 am on Aug 27, 2005 (gmt 0)

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Disruptive as in technology?

How about dysfunctional?

I looked up a review of a local bakery that has somewhat of a reputation as, well, "if all else fails go there".

Their ***** rating was impressive.

I guess mom really likes the place.

The local newspaper runs "The Best of South Jersey" each year. Over the years various friends and acquaintances have explained to me how they were rated "the best of SJ".

Ya, the best at getting the ballot box stuffed.

Online local voting is simply the latest version of ballot stuffing in the making, but I'm sure the technical experts will keep this kinda crapola at bay.

Just like the Google engineers, probably the brighest on the planet and the most brain power in one building, have had years of success keeping the G SERPs clear, clean and free of spam.

Ya, big success.

I know, I know. I'm just the crank in the wilderness. Definitely a show me kind guy. Now, where are those bakery ratings? I'm hungerin' for some nice flaky cheese . . . bricks (like the ones they make at the "local" ***** bakery).

4:41 am on Aug 27, 2005 (gmt 0)

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the unique perspectives of local search are fantastic.

i'll pick you up in my new mazda and i'll pick up some of those fresh donuts along the way.

disruptive, dysfunctional, it doesn't matter. it is all the same.

...and at present Meaning is much more elusive than the Opportunity.