Interchange's Local.com goes live

[GameMasterM]

I have always liked the natural language platform they employ. Very clean and relevant. It's in beta so there may be some kinks. I found a couple but overall it gets a nice passing grade already.
Recall they paid $750k for the doamain, wow!

[bostonBeans]

I like their general approach, but they clearly have much more work to do to make the product competitive. The clean UI is also a good start.

[stifler12]

I think the layout looks good. This will enhance their network, they need to start doing some branding for this site to get the traffic up. We can all wait back and see what kind of impact they are going to have in this space. They have seemed to capture a large number of advertisers, but the next step is to get more traffic to their network of sites.
What type of tracking to they provide to advertisers (order conformations, forms...ect)?
How are the CPC's on this site in general for small and medium advertisers?

[bostonBeans]

Looks like you have to advertise through the ePilot network to get into the PPC listings OR advertise with one of there 'partners'. For most of the queries I have done, the PPC results are coming from Looksmart, CitySearch, or Verizon (Superpages).

ePilot claims to have lower PPC costs than its competitors. I would guess that is based on the quality of the traffic though...but that is just a guess since I have never tried their network.