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Canadians, Keywords & SEO

Do Canadians search for places more than anyone else?

   
6:57 pm on Jul 11, 2005 (gmt 0)

10+ Year Member



In amongst the pages I have for my website, I have reviews of laser eye surgery centres in different parts of the world. In each review I put the brief location detail of the centre. Guess who searches geographically locally the most.....?

Canadians.

Of all the pages I have for UK & Ireland, America, Australia & Canada, it is the Canadian page which draws the most search queries for specific geographic locations.

Why is this? Are Canadians more precise/specific than anyone else in their search engine habits? Is there any kind of research into how the people's of different nations use search engines? Do North Americans have different search engine patterns than Europeans when it comes to looking for something in a specific place?

It really does surprise - the Canuks are WAY ahead in my stats for searching for local geographic Canadian places.

7:39 pm on Jul 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It might have to do with the huge size of Canada. Somebody from British Columbia
will certainly want to know the location of a vacation spot say.
He's not likely to go to Nova Scotia for a weekend fishing trip. -Larry
9:59 pm on Jul 11, 2005 (gmt 0)

10+ Year Member



Good point.
7:10 pm on Jul 12, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Part of it may have to do with the crap results that the search engines feed us up here. If you ever try shopping online you get mostly US ecomm sites as results, few that ship to canada, and those that do often charge more for the shipping then for the products.

I am a transplant from the states up here, so compared to the US, the search results here are TERRIBLE!

7:25 pm on Jul 12, 2005 (gmt 0)

10+ Year Member



Have no fear Canadian people.... :) - for I have discovered a "local" Goolgle search that'll really solve all your problems....

Try..... this.... [google.com...]

- it gives a huge amount of local search returns - much better than using the same search term in Google.

Enjoy :)

1:50 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



Is there any kind of research into how the people's of different nations use search engines?

send2paul, have you found any further info on this it would be interesting to see if someone is currently researching this topic?

I agree that for Canada and other larger nations (geography wise) other then the US you have to be area specific or get lost in irrelevant results like in my early experiences with Ontario Canada (population 12,449,502) vs. Ontario California (population 160,000).

2:35 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



Nope - I've found no research on it, other than the info gathered in this thread.

1. Basically, Canadians, (like Australians, and perhaps other nations I've yet to research myself), tend to search in larger search engines using "keyword+town+state".

2. There is very little competition from ".ca" or ".au" websites for a website containing the "keyword+town+state" whether it hosted in Ca or Au, (or in my case - UK).

3. It makes no difference whether webpage URLs are added to Google, (using the "ADD URL" function), or added to Google.ca, or Google.au - as to whether or not they are found by search terms in either Google, Google.ca, Google.au etc.

4. However, the same search term in the trial GOOGLE BETA LOCAL SEARCH ENGINE - produces BETTER local results for the same term than if it was used in the main Google, (or Google.ca, or Google.au), search engines.

That is all :)

3:30 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



As a Canadian searcher, I have to agree with Werty. If we are not really specific in our search phrases, we get US sites when looking for Canadian sources.
3:55 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



.... and there my friends is the secret to all our successes...:)....

THINK CANADIAN :)

4:09 pm on Jul 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have reviews of laser eye surgery centres in different parts of the world.

Perhaps more Canadians require laser eye surgery due to more cases of snow blindness than other countries! :) (Just kidding)

4:25 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



Liane - that is a very subtle piece of "lateral thinking" going on there! ;)

Who knows - there may also be a market for Husky Guide Dogs as well?! :)

4:57 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



:) lol

I am finding search patterns interesting as well
.au here -

Do North Americans have different search engine patterns than Europeans when it comes to looking for something in a specific place?
Yes they do - especially when trying to locate and when thinking north, south, east & west type terms as opposed to others.
5:11 pm on Jul 26, 2005 (gmt 0)

10+ Year Member



Now you can't just walk away after making a statement like:

"Yes they do - especially when trying to locate and when thinking north, south, east & west type terms as opposed to others."

Please - clarify, away - with examples if possible! :)

4:11 am on Aug 7, 2005 (gmt 0)

10+ Year Member



Maybe laser surgery is very expensive or of a poor quality in Canada?
6:35 am on Aug 7, 2005 (gmt 0)

10+ Year Member



Nope remure.

Further research clarifies that the point that Canadians tend to search a lot more by using "keyword(s)+ location" much more specifically in an attempt to get more local websites as opposed to any from their southern neighbours in the USA.